Reels. up to 60 secs. starting today. pic.twitter.com/pKWIqtoXU2
— Instagram (@instagram) July 27, 2021
Instagram said the move was aimed at encouraging broader creativity and widening room for expression through its platform. In addition, the platform is introducing a captions sticker within Reels, which converts audio into text-based captions so Reels can be enjoyed without audio. Currently, the new feature is launching in a number of English-speaking countries with hopes to expand to additional countries and languages soon.
Instagram recently announced plans to expand its video capabilities beyond IGTV, Reels and Stories to engage the entire scope of entertainment and video, specifically full-screen videos. The platform’s head, Adam Mosseri, no longer wants Instagram to be thought of as just a photo sharing app, and has hinted towards a huge shift in capability for the app in the near future.
Changes are coming to video on Instagram ?
At Instagram we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging. pic.twitter.com/ezFp4hfDpf
— Adam Mosseri ? (@mosseri) June 30, 2021
In related news, you can now translate Instagram Stories into over 90 languages.