Emerging London Label Picante Reveals 'Home Alone'-Inspired Capsule
Enlisting Gully Guy Leo to help it recreate the limo scene from ‘Home Alone 2.’
London-based label Picante, known for its irreverent capsules, has tapped Gully Guy Leo to star in its latest campaign for its Home Alone-inspired collection.
The Home Alone house that features in the movie franchise’s title has been reinterpreted to work in the Picante moniker, gracing an embroidered panel cap in black with the yellow and red branding appearing on the front. Captured against the backdrop of a bar, the luxury is elevated when we find Leo decked-out in a blue Picante sweatshirt and a pair of matching sweatpants, also adorned with yellow and red branding, shown in and outside of the limo (a nod to Home Alone 2, when Kevin drinks red wine and eats a pizza in the back of a limo in New York).
Other Picante goods include a cream-hued crewneck sweater, which has been served up in a dry cleaning bag to add to the storyline.
The Home Alone-inspired Picante drop will come this Friday, January 28, on the brand’s website. Take a closer look at the campaign above.
In case you missed it, check out HYPEBEAST’s issue of Sole Mates that spotlighted Gully Guy Leo and the Converse One Star.
