General Mills Enlists Celebrity Roster for Limited-Edition Cinnamoji Toast Crunch Cereal

Including Olympic snowboarder Chloe Kim, Spongebob Squarepants and more.

Food & Beverage
3,242 Hypes 0 Comments

General Mills is launching its Cinnamoji Toast Crunch cereal for a limited time only.

General Mills’ popular Cinnadusted breakfast staple releases the first of its kind cereal with a spoonful of emoji-inspired square bites. The new campaign features an impressive celebrity roster, including snowboarder and Olympic gold medalist Chloe Kim, professional footballer Justin Jefferson, actress and singer-songwriter Leslie Grace, and international superstar and aquatic, seafaring survivalist SpongeBob Squarepants.

Chloe Kim’s box will kick off the online-exclusive release on January 27 with 10,000 custom boxes and a limited-edition Go-GURT offering, appropriately renamed SNO-GURT in assorted fruit flavors. Kim recently won the women’s FIS World Cup halfpipe event at Laax, Switzerland and now is looking to serve up mischievous wheat-based bites with a celebrity twist.

Cinnamoji Toast Crunch will feature celebrity-approved boxes, featuring exclusive swag and a Cinnamoji sweepstakes, where fans can enter to win a fully-custom cereal box and personalized Cinnamoji of their choosing. The boxes will unveil in late February and will be announced on CinnamonToastCrunch.com and Instagram.

Fans can hop on the flavor train online to find the exclusive boxes with instructions on how to enter the sweepstakes. Serving a healthy portion of mirth and whimsy, the Cinnamojis find themselves in good company and your milk of choice later this month, starting at $2.99 USD.

In other food and beverage news, foodies are excited to see Oreo’s limited-edition, Batman-inspired packaging, featuring the Dark Knight himself.

Read Full Article

What to Read Next

The Sugar Cookie Toast Crunch Is Back Again for the Holidays
Food & Beverage

The Sugar Cookie Toast Crunch Is Back Again for the Holidays

Along with the release of mini cereal bars.

Lucky Charms Unveils Limited-Edition Cereal for St. Patrick's Day
Food & Beverage

Lucky Charms Unveils Limited-Edition Cereal for St. Patrick's Day

Including “Green Milk Turn” and “Traps and Treats” boxes.

TaylorMade Releases Cinnamon Toast Crunch Collaboration Inspired by Collin Morikawa
Food & Beverage

TaylorMade Releases Cinnamon Toast Crunch Collaboration Inspired by Collin Morikawa

Breakfast is the most important part of the day.


General Mills and got milk? Release Milk-Mustache Marked Cereal Boxes
Food & Beverage

General Mills and got milk? Release Milk-Mustache Marked Cereal Boxes

Making breakfast history.

OpenSea Hits Record $3.5 Billion USD in Monthly Ethereum Volume
Tech

OpenSea Hits Record $3.5 Billion USD in Monthly Ethereum Volume

With almost two more weeks left in the month.

Acne Studios’ FW22 Collection Presents a Poetic Evolution of Nomadic Dressing
Fashion

Acne Studios’ FW22 Collection Presents a Poetic Evolution of Nomadic Dressing

Brought to life by a blend of patchwork brocade and tailored styles.

Amazon Reveals Official Title and Plot Details of Its Upcoming 'Lord of the Rings' Series
Entertainment

Amazon Reveals Official Title and Plot Details of Its Upcoming 'Lord of the Rings' Series

The multi-season drama will “unite all the major stories of Middle-earth’s Second Age.”

Patta Partners With Alpha Industries for Three MA-1 Jackets
Fashion

Patta Partners With Alpha Industries for Three MA-1 Jackets

Paying tribute to Patta locations in Amsterdam, London and Milan.

Huenit’s Modular Robotic Arm Is an All-in-One Personal Assistant
Tech

Huenit’s Modular Robotic Arm Is an All-in-One Personal Assistant

Integrating AI with household tasks, 3D printing, laser cutting and more.


Gucci and SUPERPLASTIC Unveil Three-Part Collaboration Dubbed "SUPERGUCCI"
NFT

Gucci and SUPERPLASTIC Unveil Three-Part Collaboration Dubbed "SUPERGUCCI"

Including CryptoJanky NFTs, ceramics and more.

OpenSea Acquires Crypto Wallet Startup Dharma Labs
Tech

OpenSea Acquires Crypto Wallet Startup Dharma Labs

Expanding its NFT and web3 development efforts.

COBRA GOLF Reveals the New King LTDx Drivers
Sports

COBRA GOLF Reveals the New King LTDx Drivers

Designed with Highly Optimized Topology that is precision-tuned for speed.

Kollectiff is Taking on the Metaverse One Metahelmet At a Time
NFT

Kollectiff is Taking on the Metaverse One Metahelmet At a Time

Presented by MTA
Introducing the first 3D programmatically generated NFT wearables on the market.

HOKA ONE ONE Drops Limited-Edition Mafate Speed 2
Footwear

HOKA ONE ONE Drops Limited-Edition Mafate Speed 2

Following last year’s Moncler collaboration.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.