General Mills

Sony Playstation and Wheaties Release 'Marvel’s Spider-Man 2' Novelty Box
Food & Beverage

Sony Playstation and Wheaties Release 'Marvel’s Spider-Man 2' Novelty Box

Available in Miles Morales and Peter Parker variants.

AMBUSH and Reese's Puffs Ready a Cereal Bowl Turned Fashion Accessory
Food & Beverage

AMBUSH and Reese's Puffs Ready a Cereal Bowl Turned Fashion Accessory

Also offering an immersive breakfast experience with “The Breakfastverse.”

General Mills Introduces Rudolph Cereal for the Holidays
Food & Beverage

General Mills Introduces Rudolph Cereal for the Holidays

Featuring Rudolph from the stop motion animated TV special.

This Special Spider-Man Cinnamon Toast Crunch is Limited to 1,962 Boxes
Food & Beverage

This Special Spider-Man Cinnamon Toast Crunch is Limited to 1,962 Boxes

Featuring Peter Parker’s first appearance as Spider-Man.

Reese's Puffs Cereal Readies Limited-Edition AMBUSH Box
Food & Beverage

Reese's Puffs Cereal Readies Limited-Edition AMBUSH Box

Following collaborations with Travis Scott and KAWS.


General Mills Launches New "CinnaFuego Toast Crunch" Snack
Food & Beverage

General Mills Launches New "CinnaFuego Toast Crunch" Snack

A combo of spicy pepper and sweet cinnamon.

KAWS Announces a Monsters-Inspired Cereal Collaboration With General Mills
Food & Beverage

KAWS Announces a Monsters-Inspired Cereal Collaboration With General Mills

Coming in Frankenberry, Count Chocula, Boo-Berry, Frute Brute flavors.

General Mills Introduces Cereal-Scented Candles
Fashion

General Mills Introduces Cereal-Scented Candles

Choose from Cinnamon Toast Crunch, Lucky Charms, and Honey Nut Cheerios.

General Mills Is Releasing 'Sonic the Hedgehog' Cereal and Fruit Snacks
Food & Beverage

General Mills Is Releasing 'Sonic the Hedgehog' Cereal and Fruit Snacks

Releasing with the film.

Lucky Charms Unveils Limited-Edition Cereal for St. Patrick's Day
Food & Beverage

Lucky Charms Unveils Limited-Edition Cereal for St. Patrick's Day

Including “Green Milk Turn” and “Traps and Treats” boxes.

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