KAWS Announces a Monsters-Inspired Cereal Collaboration With General Mills

Coming in Frankenberry, Count Chocula, Boo-Berry, Frute Brute flavors.

Food & Beverage
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KAWS – the world-renowned artist known for his figurative characters and themes — will often participate in an expansive array of collaborations across footwear, apparel, video games and more. And after recently teaming up with Fortnite to construct a fresh batch of in-game skeleton outfits, he’s taking his talents to the food world to cook up a collection of monster-inspired cereal flavors in tandem with General Mills.

The American artist has designed four playful flavors for this new initiative, all of which are based on their own fictional characters. There’s Frankenberry and Count Chocula, the former of which is a blend of strawberries and marshmallows while the latter is a chocolate and marshmallow concoction. Boo=Berry is comprised of blueberry and marshmallow flavors while Frute Brute is whipped up with a cherry and marshmallow mixture. Each cereal box comes designed with a KAWS-crafted character that features his signature X’d out eyes.

No release info has been announced at this time, but it’s likely that these could be releasing in the coming weeks.

 

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In other news, Heinz recently debuted “Spoon Friez” for National French Fry Day.

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