YEEZY GAP ENGINEERED BY BALENCIAGA Introduces a Virtual Game Experience

Allowing users to bring the brand’s virtually rendered avatars to life.

Fashion
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Back in 2016, Ye attempted to dip his toes in the video game sphere by crafting a virtual experience titled “Only One” inspired by his late mother and at-the-time newly-released single alongside Paul McCartney. It never came into fruition for the public to actually experience, but fast forward six years later and the creative genius and Demna have now introduced a brand new digital experience to coincide with a new YEEZY GAP ENGINEERED BY BALENCIAGA in-store launch.

For this new initiative, the two heavyweight creatives have engineered virtually rendered avatars that are completely adorned in the collection’s sleek pieces. The game allows users to first choose between a male or female avatar and adjust the skin tone to their preference. From there you’re given the option to hand pick the outfit of your choice. The objective of the game is to collect as many doves as you can as your character maneuvers his of her way through the sky.

Interested in playing? The game is now available to try out via mobile on the YEEZY GAP website. Additionally, the YEEZY GAP ENGINEERED BY BALENCIAGA collection is now available in-store for the first time at New York’s Times Square location.

 

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For other news, the adidas YEEZY SLIDE “Onyx,” “Bone” and “Glow Green” are gearing up for a restock.

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