General Mills Launches New "CinnaFuego Toast Crunch" Snack

A combo of spicy pepper and sweet cinnamon.

Food & Beverage
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Following a line of specialty products including cereal-scented candles, cinnamon roll-shaped cereal, and spread, General Mills debuts another limited-edition product from its Cinnamon Toast Crunch line, the CinnaFuego Toast Crunch. The new introduction is said to be a “perfect combination of sweet and spicy,” featuring sweet cinnamon squares with a taste of spicy pepper. Fiery bite-sized bits are found in a new resealable pouch that allows fans to easily go back for more.

“CTC is always looking to give our fans the most absurd and exciting experiences,” said Mindy Murray, General Mills Sr. Marketing Communications Manager. “So when we were thinking about what to do next, we realized snack time was a moment that could be spiced up. We cant wait for CTC lovers to tryCinnaFuego, and if they dare, eat it with some milk for breakfast.”

Look for CinnaFuego Toast Crunch to launch nationwide on August 12 for $6 USD. The limited-edition release will only be available until stocks last.

In other news, Joey Chestnut eats 44 Cane’s chicken fingers, setting a new world record.

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