G-SHOCK Collaborates With Rubik's Cube For GA-2100 Limited Edition

Based around an appearance-altering interchangeable bezel.

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G-SHOCK has collaborated with the maker’s of Rubik’s Cube for a limited edition dropping next month in the UK.

Based on the octagonal GA-2100, the watch can change its appearance as easily as the famously frustrating puzzle, using an interchangeable bezel and tool.

The watch offers the choice of white or black bezels against its black strap, green keeper and orange pin buckle, while the geometry of the cube features on the watch’s analogue/digital dial.

Even with the interchangeable elements, the GAE-2100RC-1AER still features G-SHOCK’s carbon core guard architecture to offer the same level of shock resistance and 200m water resistance as other GA-2100 references.

The GAE-2100RC-1AER drops on February 9 via G-SHOCK online and at the brand’s UK flagship store on London’s Carnaby Street, priced £139 (approximately $186 USD).

In other watch news, Oris drops Big Crown Pointer Date in full bronze.

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