Bud Light Launches a Zero Carb Beer

Accompanied by an NFT release.

Food & Beverage
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Following the release of a Seltzer Hard Soda, Bud Light is now adding a zero-carb beer to its beverage lineup.

Thanks to new brewing breakthroughs nearly ten years in the making, the Bud Light NEXT offers a crisp and refreshing 4% ABV beer at zero carbs and just 80 calories.

“Today’s consumers are all about breaking barriers, being trailblazers, and setting their own path. We are proud to introduce this new super-crisp beer which is brewed to meet their evolving taste preferences; it’s a truly symbolic innovation that celebrates the barrier breakers who like us embrace possibility,” said Andy Goeler, Vice President of Marketing at Bud Light.

To celebrate the release, Bud Light is launching its very first NFT project dubbed “Bud Light N3XT Collection” consisting of 12,722 unique tokens. The NFTs feature a design that “combines a two-part background with an icon that represents beer, culture, gaming, music, and entertainment,” and token holders will be granted access to exclusive benefits such as voting rights on future initiatives and access to partner events.

Bud Light NEXT will be available in the U.S. on February 7, just in time for the Super Bowl, and the NFT mint date is set for February 6.

DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.

In other food and beverage news, Lucky Charms unveils limited-Edition Cereal for St. Patrick’s Day.

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