Experience the Final Stages of a Marathon at On’s Latest InstallationLocated in East London ahead of this weekend’s event.
Entitled “Point2”, the concept is a celebration of the marathon mindset and running culture, expressed through artistic creativity. Drawing on the feelings the body and mind experiences during the last 0.2 of the distance, Point2 is a journey of visuals, lights, textures and sound, all designed to replicate the out of body experience that occurs when finishing a marathon.
Teaming up with Protein Agency and creative director Lucy Hardcastle, On has transformed an East London location into an innovative space for engaging marathon-inspired activities for both local runners and creatives.
“I broke this up into three phases: Ascent (adrenaline), Altitude (endorphins) and Above (euphoria),” Hardcastle told HYPEBEAST. “It was key to consider what kind of spatial design, objects, or audiovisual content could represent these emotions in a way that feels like a universal language”.
“Rather than being designed to help runners, I wanted to reinterpret that out-of-body experience that begins with your own body’s responses, so that others could understand the emotions a runner goes through at the final 0.2 mile stage”.
The final day of the experience is dedicated to the London marathon, with a live screening of the race, finisher rewards and the team behind Paris-based running store Distance running all the way to “Point2” from the heart of France.
September 30: 11am – 10pm
October 1: 9am – 9pm
October 2: 9:30am – 10pm
October 3: 9:30am – 4pm
31 New Inn Yard,