New Balance Updates Its Made in US 990v3 With Subtle Pops of “Ruby”

Set to launch next month.

Footwear
10.0K 4   Comments
Prefer Hypebeast on Google
Save

New Balance has built on its recent 990v3 collaboration with Levi’s by returning to the epochal silhouette for an updated take on the Made in U.S. sneaker.

Set to launch next month, the heritage-inspired style is dressed in the New Balance’s signature grey colorway and features a “Ruby” version 3 tag on its breathable mesh upper. The same color adorns the centre of a diamond-patterned tongue in the form of branding, while a ribbed “N” takes its rightful place on either side of the sneaker.

Down below the brand’s ABZORB and ENCAP midsole cushioning can be found, while inside there are subtle nods to New Balance’s MADE heritage in the form of the Lawrence, MA, factory clock tower.

New Balance’s Made in U.S. 990v3 is set to drop on October 10 and will be available from the brand’s online webstore.

In other sneaker news, here’s an official look at New Balance Tokyo Design Studio’s forthcoming Stone Island collab.

Read Full Article

What to Read Next

JJJJound Reimagines the New Balance 990v3 With an All-Suede Construction
Footwear

JJJJound Reimagines the New Balance 990v3 With an All-Suede Construction

The mesh-free Made in USA model swaps traditional underlays for a monochromatic upper and stark black accents has an official release date.

JJJJound x New Balance 990v3 Revealed in Tan Suede
Footwear

JJJJound x New Balance 990v3 Revealed in Tan Suede

Continuing the collaborators’ tradition of refreshing the 990v3 time and time again since 2018.

Official Look at the JJJJound x New Balance 990v3 "Suede"
Footwear

Official Look at the JJJJound x New Balance 990v3 "Suede"

The Montréal studio strips away traditional mesh in favor of an all-tan suede construction.


First Look at the New Balance 990v4 Made in USA "Silver Moss"
Footwear

First Look at the New Balance 990v4 Made in USA "Silver Moss"

Teddy Santis continues his creative direction with a new 990v4 execution scheduled for 2026.

First Look at the Air Jordan 6 "UNC"
Footwear

First Look at the Air Jordan 6 "UNC"

The school colors of MJ’s alma mater are present throughout the entire upper.

Snoop Dogg Announces Upcoming Star-Studded Album and New Def Jam Kids' Record
Music

Snoop Dogg Announces Upcoming Star-Studded Album and New Def Jam Kids' Record

During an appearance on ‘The Tonight Show Starring Jimmy Fallon.’

Our Legacy WORK SHOP Celebrates the Art of Winemaking With Gabrio Bini
Fashion

Our Legacy WORK SHOP Celebrates the Art of Winemaking With Gabrio Bini

White silk shirts are overdyed in red wine.

An Official Look at the Stone Island x New Balance Tokyo Design Studio RC ELITE SI
Footwear

An Official Look at the Stone Island x New Balance Tokyo Design Studio RC ELITE SI

Mixing New Balance’s athletic heritage with Stone Island’s history of pioneering materials and processes.

Jordan Brand's Fall-Friendly Air Jordan 5 "Orange Blaze" Leads This Week's Best Footwear Drops
Footwear

Jordan Brand's Fall-Friendly Air Jordan 5 "Orange Blaze" Leads This Week's Best Footwear Drops

The Shattered Backboard-esque kicks are joined by Billie Eilish’s Air Jordan 1 KO, the Nike Dunk High “Black Acid Wash” and a Denim Tears x ASICS GEL-MC PLUS collab.

WACKO MARIA and Baracuta Deliver Dual-Pattern G9 and G4 Jackets
Fashion

WACKO MARIA and Baracuta Deliver Dual-Pattern G9 and G4 Jackets

Presented by Baracuta
Featuring tiger prints, Fraser tartan and more.


Where I’m From: Nok Salirathavibhaga of Pattaraphan Is the Rising Jewelry Designer Paying Tribute to Her Thai Roots
Fashion

Where I’m From: Nok Salirathavibhaga of Pattaraphan Is the Rising Jewelry Designer Paying Tribute to Her Thai Roots

Presented by Adobe
In conversation with founder and designer of Public School, Dao-Yi Chow.

Ghostface Killah Announces 'Ironman' 25th Anniversary Expanded Digital Edition
Music

Ghostface Killah Announces 'Ironman' 25th Anniversary Expanded Digital Edition

Featuring a selection of previously-unreleased cuts.

Irish Brand ilk Takes a Spin at Padmore & Barnes’ P204 Silhouette
Footwear

Irish Brand ilk Takes a Spin at Padmore & Barnes’ P204 Silhouette

Dressing it in “Stout” and “Grain” colorways.

TikTok Reaches 1 Billion Monthly Active Users
Tech & Gadgets

TikTok Reaches 1 Billion Monthly Active Users

A 45% increase since July 2020.

For AURALEE, There’s Strength in Simplicity
Fashion

For AURALEE, There’s Strength in Simplicity

As the label debuts its SS22 collection, founder Ryota Iwai explains his vision.

Atmos' Motion-Blurred adidas Consortium EQT PROTO Is Almost Here
Footwear

Atmos' Motion-Blurred adidas Consortium EQT PROTO Is Almost Here

Featuring camo prints, racing inspirations, motion-blurred prints, and ’90s touches.

More ▾