Levi's Reimagines Collegiate Staples with Felix the Cat

Playful vintage-inspired pieces featuring the mischievous cartoon.

Fashion
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First debuted in the 1919 short film Feline Follies, Felix the Cat was the first animated character with enough popularity to attract movie audiences.

The mischievous cat did everything with a giant grin and always managed to get himself in and out of trouble thanks to his magical tail and bag of tricks. Over the past century, Felix has become a household icon, appearing in not only films and comic strips, but also as a muse and mascot for sodas, professional sports teams, a Daniel Arsham sculpture and even an active U.S. Navy’s Bombing Squadron nicknamed the “Tomcatters.”

For the Felix the Cat collaboration, Levi’s opts for a playful approach, integrating Felix branding elements into retro-inspired collegiate wear. Highlights include the varsity jacket featuring leather sleeves and a washed denim body, relaxed straight leg jeans with a black co-branded jacron and university blue pennon on the back pocket, and a two-tone denim duffel bag with striped handles. Other items include short and long-sleeve rugby shirts, hoodies, round-neck pullover sweaters, T-shirts, belts, mosaic print cardigans, and a bright multi-color bucket hat.

Take a browse through the model shots above, and head over to Levi’s website to shop the collaborative collection.

 

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A post shared by Levi’s (@levis)

Elsewhere in fashion, World Golf History Museum and Yale University collaborate on contemporary golf apparel.

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