Thanks to images and video from Twitter user @IDKwhyimhere, we now have a first look at an MTA subway train wrapped in Supreme’s iconic red Box Logo. Speaking to local news outlet WCBS, the MTA the Supreme train will run on the L Line that links Eighth Avenue in Chelsea, Manhattan, Rockaway Parkway in Canarsie and Brooklyn. The MTA rep also noted that this is the first time it has fully wrapped the outside of a train outside of the Grand Central shuttle.
The unique promotional effort is expected to be part of the build-up for Supreme’s full Fall/Winter 2021 collection reveal.
Take a first look at the Supreme MTA subway train above.
— C (@IDKwhyImHere) August 9, 2021
In case you missed it, take a look at ROTATE x HYPEBAE’s pop-up experience.