Oi Polloi’s Latest Editorial Spotlights Superga’s 2706 OG

Following its collaborative release alongside Fred Perry earlier this month, Manchester-based retailer Oi Polloi returns with its latest editorial, this time centered around Superga and its epochal 2706 OG silhouette.

Founded by Walter Martiny in Turin, Italy, 110 years ago, Superga became renowned for its plethora of canvas-style shoes with oversized vulcanized rubber soles. From technical sports shoes, beach sandals and rubber rain boots, Superga’s attention to craft and longevity stood them in good stead, and is still something that sees them considered one of the go-to footwear brands today.

Now, for Fall/Winter 2021, Oi Polloi is spotlighting the brand’s 2706 OG silhouette as it captures three forthcoming iterations with an editorial shot at Benvenuti, a traditional Italian restaurant located in Hazel Grove, Stockport.

“For me, Superga and Italian design in general is really good at offering affordable, every-man designs, without dipping in quality,” explains Oi Polloi founder Steve Sanderson. “The Italians have a socialist sort-of approach to design. When you think about Italy, your mind might jump to the really high level design stuff, like Ferraris and exotic fashion houses, but I think they excel when they’ve made things a bit more democratic”.

Superga’s 2706 OG is dropping in three colorways on August 26 and will be available via the Oi Polloi webstore.

In other news, New Balance’s Made in the USA 990v5 has been given a Vivid “Virtual Violet” makeover.