New Balance's Made in the USA 990v5 Receives Vivid "Virtual Violet" Color Scheme

Accented with sunny yellow and rich red shades.

Footwear
802 Hypes 0 Comments

As the debut of the 990v6 draws ever closer, New Balance has become more adventurous with the 990v5‘s colorblocking — as indicated by its vivid new “Virtual Violet” colorway. Following in the footsteps of other vibrant color schemes like “Black/Purple/Light Blue” and even a popsicle-inspired makeup, the “Virtual Violet” combines potent tones with high-quality made in the USA construction.

Uppers feature a rich swath of purple mesh and suede, accented by a warm yellow shade on the trim, heel overlays and toebox detailing that New Balance has dubbed “First Light.” Hot red gets in on the mix as well, surrounding the midfoot’s silver N logo, gracing the heel clip and appearing on the top eyestay. “First Light” and red alike appear on the tongue tag, which prominently features a made in the USA badge to leave no questions about the shoe’s construction. Down below, red, gray and white ENCAP midsoles work with black rubber outsoles to finalize the look.

The made in the USA New Balance 990v5 “Virtual Violet” is available via the New Balance webstore now. Its MSRP is set at $180 USD.

For more news on fresh sneaker releases — including the latest and greatest from New Balance — be sure to check out the most recent installment of HYPEBEAST’s weekly Best Footwear Drops series.

Read Full Article

What to Read Next

New Balance 990v5 Appears With a Regal Black and Gold Palette
Footwear

New Balance 990v5 Appears With a Regal Black and Gold Palette

Crocodile skins are added to the “N” logos and toe box overlays.

Nothing Screams Summer Like This Popsicle-Inspired New Balance 990v5 Colorway
Footwear

Nothing Screams Summer Like This Popsicle-Inspired New Balance 990v5 Colorway

The Firecracker-esque gradience is spot on.

New Balance's Made in the USA 990v2 Drops in Duo of No-Frills Colorways
Footwear

New Balance's Made in the USA 990v2 Drops in Duo of No-Frills Colorways

Black and ultra-dark navy, to be specific.


New Balance's 990v3 Appears in Three Classic Colorways
Footwear

New Balance's 990v3 Appears in Three Classic Colorways

All of which can be pre-ordered now.

Louis Vuitton Enlists Maison TAMBOITE For a Monogram-Embossed Bicycle Collection
Fashion

Louis Vuitton Enlists Maison TAMBOITE For a Monogram-Embossed Bicycle Collection

Merging both Maisons’ legacy of leather craftsmanship.

Naomi Osaka's NikeCourt Air Zoom GP Turbo Is Ready for the US Open
Footwear

Naomi Osaka's NikeCourt Air Zoom GP Turbo Is Ready for the US Open

With a denim construction inspired by Andre Agassi’s famous US Open shorts from 1988, plus personal details that nod to Osaka’s style and heritage.

Learn the Life of Dr. Jane Goodall in This Immersive Multimedia Experience
Art

Learn the Life of Dr. Jane Goodall in This Immersive Multimedia Experience

Coming to the Natural History Museum of LA County in November.

AS Roma Receives a Special New Balance 997H
Footwear

AS Roma Receives a Special New Balance 997H

Part of NB’s “Only Roma” campaign for the Serie A season.

Hublot Unveils Its Colorful Big Bang Tourbillon Watch
Watches

Hublot Unveils Its Colorful Big Bang Tourbillon Watch

Featuring 36 carats with 484 invisibly set baguette-cut stones.


Montblanc Welcomes New Ambassadors Cillian Murphy And Peggy Gou With Ultrablack Collection
Watches

Montblanc Welcomes New Ambassadors Cillian Murphy And Peggy Gou With Ultrablack Collection

New monochrome limited edition 1858 Geosphere features a distressed steel case.

Damian Lillard and Shaquille O'Neal Collide on this Special adidas x Reebok Shaqnosis "Damenosis"
Footwear

Damian Lillard and Shaquille O'Neal Collide on this Special adidas x Reebok Shaqnosis "Damenosis"

Dame D.O.L.L.A. puts his spin on Shaq Diesel’s throwback signature model.

HAY Partners With Muller Van Severen on an Elegant Set of Home Goods
Design

HAY Partners With Muller Van Severen on an Elegant Set of Home Goods

Vibrant and ready for any decor.

DTLR's New Balance 992 "Varsity" is Ready For Labor Day Weekend
Footwear

DTLR's New Balance 992 "Varsity" is Ready For Labor Day Weekend

The collegiate makeup arrives right in the thick of back-to-school season.

CASETiFY Pays Homage to Coca-Cola’s 1971 TV Commercial
Tech

CASETiFY Pays Homage to Coca-Cola’s 1971 TV Commercial

With a range of retro-inspired tech accessories.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.