MODENA Unveils Latest Line of Marvel Home Appliances

Making your daily routines super-hero compatible.

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Founded in the 1960s in the Emilia Romagna region of Italy, MODENA is revered for its innovative approach to in-home solutions. Bolstering the brand’s constant global expansion is its design studios, research centers and manufacturers located across the world. To celebrate 40 years of continued innovation, the label has partnered with Marvel on a series of limited-edition home appliances. 

For its latest collection, the homeware brand has tapped three iconic characters from the Marvel franchise including Iron Man, Captain America and Black Widow channeling their iconography on a range comprising of a refrigerator, water dispenser, water heater and vacuum cleaner.

Serving as the debut release of the partnership, other fan-favorite characters such as Hulk, Black Panther and Thor are currently in the pipeline, slated for release on a wide range of products adding life to your daily routines.

Speaking on the significance of a Marvel collab, Executive Vice President of MODENA, Michael Jizhar explained, “We chose to work with Marvel to bring heroes to your home and to recognize people who are our everyday heroes without capes.”

The limited-edition MODENA x Marvel series is available to purchase now from the webstore.

 

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Ali Mohammed-Ali Lead Content Strategist

Ali Mohammed-Ali is a writer, editor and strategist based in London. Throughout his career working in the cultural space, he’s spotlighted tastemakers, shaped independent platforms and helped brands establish their voice. At Hypebeast, Ali has led global and regional campaigns across editorial, creative, print and content strategy — crafting engaging narratives that resonate with culturally tuned audiences as well as build credibility for the brands behind them.

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