Rich the Kid is making sure fans know he plans to uphold his mantra of staying “Rich Forever” in a music video for his new song “Prada.”
Directed by Wyatt Winfrey, the visual follows the rapper through the streets as he cruises in his Maybach, stopping in the middle of the street to dance on top of the car. “Pardon me, bought a Prada fit,” Kid raps. “Gettin’ money, like a lot of it, okay.”
The track follows his most recent release with rising rap star Coi Leray, “Boss Bitch,” produced by TM88 and LNK.
Earlier this year, Kid dropped a surprise EP called Lucky 7 in January through his own label Rich Forever Music. The seven song tracklist includes “Too Blessed,” featuring Quavo and Takeoff and “Boom Boom” featuring Lil Mosey.
In its aftermath, the rapper has been steadily dropping new music, with new singles “Richard Millie Patek,” “Fly,” and more.
In other music news, Lil Yachty Dropped a Candyland-inspired music video for “Love Music.”