A Look Inside Off-White™'s New Paris Flagship

Designed alongside AMO.

Fashion
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After opening new stores in London, Taipei and Milan since last year, Off-White™ has now revealed its new Paris flagship location. Announcing the new store, the label and its founder Virgil Abloh described it as a “destination to get immersed into the Off-White™ world,” as well as “an incubator for new talent, a cultural connector within the community and an experimental laboratory of creativity and innovation.”

The space has been designed and developed alongside AMO, the think-tank arm of renowned architecture firm OMA. Throughout the store, various spaces feature various influences, with sections including a courtyard, a market, a gallery, and a stage that extends over three floors. Each room has been designed to reflect the diverse background and identity of Off-White™.

Announcing the ne space, Abloh said, “Working with AMO is a synergistic process. The way we ideate is similar — nothing is off limits—and the outcome at Off-White Paris is greater than I could have ever imagined.”

The new store is open now, and Off-White™’s Fall/Winter 2021 collection will arrive in the flagship immediately after it is unveiled in Paris on July 4.

It’s been a busy time for Off-White™. As well as opening the Paris store, the label recently announced the launch of its new kidswear line.

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