Off-White™ Moves Into Kidswear

Virgil Abloh and Off-White™ have announced a new venture, launching a new Off-White™ Kids line. The first kidswear collection from the label will be for Fall/Winter 2021, and will include girls’ and boys’ clothing for kids aged between 4 and 12 years old.

Announcing Off-White™ Kids, Abloh said, “I often see images of Off-White™ consumers with their kids, dressing up their kids. I wanted to expand our roster and offer something from our world to these youngsters, too.”

The FW21 kidswear collection takes inspiration from hippie culture, which is referenced through he bright color palette and various motifs, such as the squiggly “OFF” graphic. Elsewhere, new Kids-focused branding is introduced with bright scribbles of suns, stick figures and decorative elements appearing around Off-White™’s raised hands logo. The branding is finished with the words “KIDS” over the label’s typeface. Rounding out the collection is the first children’s sneaker: the “Low Vulcanized,” which will be followed by more models in future collections.

The first Off-White™ Kids collection can be viewed in the gallery above, and will begin arriving at Off-White™ boutiques and select stockists later this year.

For more from Off-White™, the label’s Air Jordan 2 collaboration now has a rumored release date.