With notwoways' "afterdark" Drop, the London-Based Sneaker Brand Is No Longer Emerging

Callux and Rockwell Princely Daroen’s brand has officially arrived.

Footwear
17,310 Hypes 2 Comments

Callux and Rockwell Princely Daroen‘s London-based sneaker brand notwoways has cracked the code for sell-out releases, and following previous hugely successful drops comes its latest silhouette: the ARW in “afterdark.”

The “afterdark” release is without a doubt notwoways’ most daring to date, but in the brand’s usual way it combines a contemporary silhouette and fool-proof touches with its unique design language to deliver a shoe that’s sure to sell out like the rest of its pairs. For the first time in the brand’s 11-month-long existence, it has decided to craft a knitted upper, intersecting the black weave with reflective components that shine under a flash.

notwoways’ identity is evident given the “afterdark’s” sole unit, which is an elevated piece based on previous pairs that the brand continues to learn from. Here, the midsole is served in black alongside an icy outsole, which lends itself to the details on the upper such as the lateral front-quarter cut-out.

Elsewhere, we find rope laces that can be taken out for a laceless look, an orange heel pull tab and a branded tongue tag, and suede that wraps the bumper and heel (with the latter sporting “ntw” branding on the medial side).

As per usual, the “afterdark” drop will be exclusive to notwoways’ website. It is due to launch on July 31 at 6 p.m. BST (1 p.m ET) in a size run of UK 3 to UK 13, costing just £120 GBP a pair (approx. $165 USD).

In case you missed it, check out the time when HYPEBEAST spoke with the notwoways boys (alongside other emerging sneaker brands) about how they are changing the industry, one shoe at a time.

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