Nike Air Max BW "Black Violet" Flips a Classic

A remixed take on the OG Air Max BW “Persian Violet.”

Footwear
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Nike‘s Air Max BW “Persian Violet” is one of the most notable Air Max silhouettes from the first half of the ’90s, and now it’s getting remixed with a new “Black Violet” colorway. Retaining all the signature purple details from its OG counterpart but turning down the hues a few notches, the Air Max BW “Black Violet” supplies an undeniably elegant interpretation of Tinker Hatfield‘s masterful 1991 design.

Uppers are crafted almost entirely of supple black leather, which is adorned with a signature rubberized violet Swoosh. There’s also a line of white trim that sits atop the mudguard and runs from toe to heel. More violet appears on the neoprene tongue, the collar lining and the heel’s rubberized Air Max spellout graphic. Final dashes of branding are supplied by the tongue’s debossed Nike Sportswear hit and the insole’s Nike International graphic. Violet and black meet one more time on the midsole, and a stark black Air Max unit in the heel finalizes the look.

The Nike Air Max BW “Black Violet” is available via Nike SNKRS Japan, and will likely arrive in the US soon. Its MSRP is set at ¥15,400 JPY (approximately $140 USD).

Looking to check more Nike-related reading off your list? Have a look at three rugged colorways of Nike ACG’s new Air Nasu 2.

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