An Exclusive Look Inside the U.K.'s First NBA Store

Paying tribute to the league’s British history and fan base.

Sports
13,602 Hypes 0 Comments

The NBA has opened the doors to its latest flagship store, heading to London for the first U.K. location. Launched in partnership with Fanatics, a sports merch brand, the Carnaby Street location features everything from official merchandise and memorabilia to customization services across its two floors.

The official NBA and WNBA products on sale includes apparel, jerseys, headwear, sporting goods, toys and collectibles, including items from NBA partners such as Mitchell & Ness, New Era, Nike and Wilson. The customization service will allow fans to customize jerseys and hats for every team in the NBA.

Design touches reference London’s evolving role in the NBA, with wall decals of badges representing every regular-season game that has been held in the U.K. capital since 2011. Additionally, a huge image of Shaq adorns one wall, taken in a classic London red phone box to mark Orlando Magic’s game with the Atlanta Hawks at Wembley Arena in 1993.

Launching the store, NBA EME director of global partnerships Steve Griffiths said, “U.K. fans are true connoisseurs of the game, and through our partnership with Fanatics, fans of all ages will be able to celebrate their love of the NBA with an extensive range of official and exclusive merchandise.”

In other NBA news, the cover stars of NBA2K22 were recently announced.

Read Full Article

What to Read Next

Wendy's Opens First U.K. Restaurant in Over 20 Years
Food & Beverage

Wendy's Opens First U.K. Restaurant in Over 20 Years

Serving up Frosty shakes, Baconaters, nuggets, vegetarian options, and more.

U.K. Regulators Have Blocked Crypto Exchange Binance
Tech

U.K. Regulators Have Blocked Crypto Exchange Binance

No specific reasoning was publicly given for the ban.

eBay Hits the Road in Search of the U.K.'s Most Prominent Sneakerheads
Footwear 

eBay Hits the Road in Search of the U.K.'s Most Prominent Sneakerheads

Presented by eBay
Here’s what they have to say about the Authenticity Guarantee.


U.K. Sneakerheads Discuss the Art of Reselling with eBay
Footwear 

U.K. Sneakerheads Discuss the Art of Reselling with eBay

Presented by eBay
Morgan Weekes and Sam Morgan on how the platform’s Authenticity Guarantee connects seller and collector.

Jeff Bezos' Blue Origin Spaceflight Will Include the Youngest Person To Ever Travel to Space
Tech

Jeff Bezos' Blue Origin Spaceflight Will Include the Youngest Person To Ever Travel to Space

18-year-old Dutch student Oliver Daemen will fly on the company’s inaugural crewed mission.

This is the 1,600 HP, $3m USD Koenigsegg Jesko
Automotive

This is the 1,600 HP, $3m USD Koenigsegg Jesko

“For a car of its size and power, it is very agile in the way it reacts…”

HYPE. Hits The Court For Exclusive ‘Space Jam: A New Legacy’ Capsule Collection
Fashion 

HYPE. Hits The Court For Exclusive ‘Space Jam: A New Legacy’ Capsule Collection

Presented by Hype
Adorned with Looney Tunes icons.

Artist Sue Tsai Brings Fragility and Strength to the World of Basketball
Art 

Artist Sue Tsai Brings Fragility and Strength to the World of Basketball

Presented by NBA
The self-taught talent shares the stories behind her hustle.

Watch First Full Trailer For 'Titans' Season 3
Entertainment

Watch First Full Trailer For 'Titans' Season 3

Fans of the Boy Wonder look away now.


Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Summer is sorted thanks to Supreme, Prada, NOAH, and more.

Burberry Is "Very Confident" That Riccardo Tisci Will Stay as Creative Director
Fashion 

Burberry Is "Very Confident" That Riccardo Tisci Will Stay as Creative Director

Revealed alongside the house’s quarterly reports.

TAG Heuer’s Super Mario Connected Watch Sold Out in Less than Ten Minutes
Watches

TAG Heuer’s Super Mario Connected Watch Sold Out in Less than Ten Minutes

And it’s already fetching soaring prices on the resale market.

Could There be a Market for Men’s Couture?
Fashion 

Could There be a Market for Men’s Couture?

Custom-made, one-of-a-kind men’s looks were all over the latest round of couture shows.

Clubhouse Now Enables Text-Based DM Feature
Tech

Clubhouse Now Enables Text-Based DM Feature

No more third-party app for messaging.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.