With the launch of the highly-anticipated Space Jam: A New Legacy around the corner, lifestyle brand HYPE. teams up with Warner Bros. to intertwine iconic Looney Tunes characters into its signature aesthetic.
Led by the movie’s trademark Tune Squad jersey vest and shorts set, the 44-piece capsule collection comprises of a range of sportswear including crop T-shirts and cycle shorts amongst a selection of loungewear sets, hoodies and accessories such as water bottles and backpacks. A core color palette of red, Monochrome, Royal Blue and green with flashes of pink, lilac and neon adorn the range with holographic textures and reflective branding referencing the movie’s digitized world.
Not forgetting the power of nostalgia, HYPE. pays homage to the original Space Jam through a limited-edition 14-piece collection. Adopting a tie-dye all-over print, the offering consists of hoodies, T-shirts and shorts rounded off with mid-length ribbed socks featuring retro graphic stills of the iconic characters.
Ahead of HYPE.’s grand opening of its Carnaby Street, London flagship store in August, the brand is set to open its doors early for a three-day pop-up event to honor the release of the movie.
The HYPE. Space Jam: A New Legacy capsule collection is available to purchase now exclusively from the Carnaby Street pop-up and via the brand’s website from July 16.