Canada Goose has finally taken a step forward into becoming a more socially conscious brand, finally announcing that they will go completely fur-free by end of 2022. Earlier last month, the company said it would stop using coyote fur by end of 2022. Now, it appears that it will not just be coyote fur but all types of fur.
The announcement comes as a part of its new purpose-based platform to push Canada Goose to become more sustainable. This year, Canada Goose released its most sustainable parka to date, as well as introduced a new category of lightweight down jackets. The Standard Parka alone generates 30 percent and 65 percent less carbon and requires 65 percent less water to produce.
CEO of Humane Canada, Barbara Cartwright said, “This is a significant step forward toward building a more humane and sustainable world. We applaud Canada Goose’s commitment to end the use of all fur by late 2022 and the leadership position they are taking in their industry.”
The company announced it would commit to achieving net-zero carbon by 2025, as well as reduce its emissions by 80 percent. In order to reach its sustainability goals, the brand also plans to utilize other alternatives to conventional materials and incorporating more sustainable solutions to their packaging by 2025.
In other fashion news, 7L has dropped its latest capsule of military-inspired outerwear.