Twitter has finally released its new subscription service called Twitter Blue, launching it first in Australia and Canada before possibly expanding to other locations.
Twitter confirmed the longstanding rumors about the new paid feature in a tweet on Thursday.
Yes, the rumors are true.
Twitter Blue is now available in Australia and Canada.
Bookmark Folders? ✔️
Undo Tweet? ✔️
Reader Mode? ✔️
Plus other fun surprises.
More about Twitter Blue: https://t.co/NlVeWDUEqy
And don’t forget to follow @TwitterBlue to share your feedback!
— Twitter Comms (@TwitterComms) June 3, 2021
Twitter said the new service will have bookmark folders, an undo tweet feature, and reader mode, in addition to “other fun surprises.” The paid service had previously been teased by app researcher and reputable Twitter leaker Jane Manchun Wong.
The social media platform expanded on Twitter Blue in a blog post on Thursday, saying that the service will be available for the monthly price of $3.49 CAD or $4.49 AUD. The company said it had listened to feedback provided by avid Twitter users and funneled them into the new subscription offering.
“[We] are developing and iterating upon a solution that will give the people who use Twitter the most what they are looking for: access to exclusive features and perks that will take their experience on Twitter to the next level,” the company said, adding that that a free version of Twitter will always remain in place. “This subscription offering is simply meant to add enhanced and complementary features to the already existing Twitter experience for those who want it.”
The Bookmark Folders offers better organization of saved content and Undo Tweet will help users to revise tweets for up to 30 seconds before they go live. Twitter says Reader Mode helps get rid of “noise” that clogs up a feed and condenses long threads by turning them into “easy-to-read text” so users can read all the latest content in one place.
The first iteration of Twitter Blue for Australian and Canadian users also offers customizable app icons for a device’s home screen and colorful themes for the Twitter app. There will also be a dedicated subscription customer support, in addition to a newly-created and exclusive Twitter Blue account.
It’s unclear yet when the service will launch in other countries.
Twitter has been working on several other new features to enhance user experience, including asking people to review tweets before sending, a new “Hot Trending” music chart, and a new local weather service called “Tomorrow.”