It’s time to sit back and take a ride through a time when Southern rap revolutionized the entire music industry. The Hundreds is uniting with the Cash Money Millionaires to celebrate one of the most groundbreaking runs in hip-hop history.
Cash Money catalyzed a new era in rap music full of bling and tag-popping, which in turn paved the way for the prominence of southern rap today. Thanks to standouts like Birdman, Mannie Fresh, Lil Wayne, Juvenile, B.G. and Turk, Cash Money Records became one of the most successful hip-hop labels of all time, and their influence can be felt on this collection.
The Hundreds x Cash Money Millionaires offering focuses on the early years of Cash Money Records, Juvenile’s 400 Degreez and Lil Wayne’s Tha Block Is Hot were burning up radio stations across the country. The collection was inspired by the album covers and chains from that time and is featured on a range of hoodies, graphic tees and a football jersey. Additionally the collection includes accessories such as a New Era fitted hat, stainless steel lighter, camo bandana and a collectible sticker pack.
The collection releases on Thursday, July 1 on The Hundreds App and website, as well as select stockists worldwide.