Nike Is the Most Resold Fashion Brand in the World, According to New Study

Totaling over a million resale listings across the web.

Footwear
9,591 Hypes 1 Comments

Nike reigns supreme as the world’s most resold fashion brand, according to a new study conducted by Energy switching site SaveOnEnergy.

The site surveyed millions of listings across online resale platforms like eBay, Depop, ASOS Marketplace, Etsy and Vestiaire Collective, and discovered that Nike topped sites as the most listed and likely resold brand, with a cumulative 1.16 million listings. The entire study investigated 60 of the most popular fashion brands, based on previous fashion reports, spanning luxury names and fast-fashion assortments.

The greatest portion of Nike listings came from Depop, totaling almost half of the overall listings. Zara came in second place at roughly 1 million listings, while Topshop was ranked as third with just under a million listings. Other brands that made an appearance on the list as the most resold include ASOS, Adidas and Ralph Lauren.

Notably, the study also found that “the vast majority of the most resold brands on ASOS Marketplace were sports brands, such as Umbro, Champion, Puma, Reebok and Fila,” and that Off-White, which ranked nineteenth overall, is the second most resold brand on Etsy, with 100,106 listings.

SaveOnEnergy wanted “to discover which fashion brands were possessing a similarly positive effect on the planet by being the most resold and therefore reused.” The study may counter the notion that new garments, including those of the fast-fashion variety, are simply being discarded after a few wears, and instead are often resold and repurposed.

In other Nike news, the brand has given a full look at its “Happy Pineapple” pack.

Read Full Article

What to Read Next

Gucci Was the Most Bought and Resold Luxury Brand of 2021, According to The RealReal
Fashion

Gucci Was the Most Bought and Resold Luxury Brand of 2021, According to The RealReal

With Louis Vuitton, Chanel, Prada and Dior in the top five.

Everything the Savvy Sneaker Reseller Needs to Know About Upcoming Nike Dunk Drops
Footwear 

Everything the Savvy Sneaker Reseller Needs to Know About Upcoming Nike Dunk Drops

Presented by eBay
The first installment of The Resell Report.

Nike Announces New SNKRS Exclusive Access for Off-White™ x Nike Dunk Low "The 50"
Footwear

Nike Announces New SNKRS Exclusive Access for Off-White™ x Nike Dunk Low "The 50"

Invites for the collaboration will begin in early August.


eBay Canada Solidifies Its Spot in the Sneaker Space with New Designer Brands Added to Authenticity Guarantee
Footwear 

eBay Canada Solidifies Its Spot in the Sneaker Space with New Designer Brands Added to Authenticity Guarantee

Presented by eBay
Continuing its commitment to fully verified new and pre-owned luxury footwear.

Sivasdescalzo and ASICS Ready Earth-First GEL-LYTE III Collaboration
Footwear

Sivasdescalzo and ASICS Ready Earth-First GEL-LYTE III Collaboration

The sustainably-constructed shoe offers a “complete approach to eco-conscious design.”

Louis Vuitton Showcases Circular Design Through "Felt Line"
Fashion

Louis Vuitton Showcases Circular Design Through "Felt Line"

Taking inspiration from moving blankets.

Lexus Creates Interactive LF-Z Electrified Virtual Interiors Through Unboxing and AR Experiences
Automotive 

Lexus Creates Interactive LF-Z Electrified Virtual Interiors Through Unboxing and AR Experiences

Presented by Lexus
Continuing to usher in a new era of car design.

New ‘Snake Eyes’ Trailer Dives Deeper Into the Origins of the Elusive Ninja Assassin
Entertainment

New ‘Snake Eyes’ Trailer Dives Deeper Into the Origins of the Elusive Ninja Assassin

The G.I. Joe franchise is getting an action-packed reboot.

Cube Art Fair To Host First-of-Its-Kind NFT Trade Show in NYC
Art

Cube Art Fair To Host First-of-Its-Kind NFT Trade Show in NYC

On a massive 15,000 square foot billboard in Times Square. 


Reebok Delves Into Archives For First Drop of Latest “Reserve” Collection
Footwear 

Reebok Delves Into Archives For First Drop of Latest “Reserve” Collection

Presented by Reebok
Beginning with the reintroduction of the AZ II.

Official Images of the Nike LeBron 8 "South Beach"
Footwear

Official Images of the Nike LeBron 8 "South Beach"

“The King” turns back the clock and to revive his Vice City-inspired makeup.

Lorde Drops New 'Solstice' Teaser
Music

Lorde Drops New 'Solstice' Teaser

The artist meditates amid a serene landscape on the same day as the summer solstice.

Nike SB Flips the Script with the SB Dunk High "Reverse Goldenrod"
Footwear

Nike SB Flips the Script with the SB Dunk High "Reverse Goldenrod"

A turned-around take on the OG Dunk High “Goldenrod” — AKA the “Varsity Maize.”

Mauna Kea's Latest FW21 Channels The Spirit of Rare Animals
Fashion 

Mauna Kea's Latest FW21 Channels The Spirit of Rare Animals

Presented by Mauna-Kea
Inspired by their unique characteristics.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.