Louis Vuitton Showcases Circular Design Through "Felt Line"

Virgil Abloh and Louis Vuitton have unveiled the new “Felt Line,” which first made its debut during the house’s Fall/Winter 2021 show last year. The capsule showcases Louis Vuitton’s new commitment to circularity, as three classic leather goods arrive constructed from eco-responsible materials.

Featuring organic cotton, recycled wool-based jacquard, 100% recycled polyester taken from existing stocks and chains constructed from recycled plastic, the “Felt Line” bags offer a new interpretation of Louis Vuitton classics. All of the pieces in the capsule are heavily inspired by moving blankets, which Abloh took as the starting point for the felt designs.

The designer has reworked the Keepall and Keepall XS, as well as the Soft Trunk — a design he introduced for his first Louis Vuitton show — into a grey felt design. Each bag is finished using a Monogram pattern in a lurex thread tufting, which gives it the impression of disappearing and reappearing across the bag. Other details include lining produced from existing stocks, chains and corners using recycled plastic in a multicolor effect, and straps and handles in Leather Working Group-certified leather.

Launching the collection, Christelle Capdupuy — Louis Vuitton’s global head of sustainability — told WWD, “We also target the use of existing stocks of raw materials, in order to preserve natural resources. This is often done by Virgil Abloh in his collections. Today, we’re furthering our commitments by extending our sustainable development approach to all of raw materials with the goal of reaching 100 percent responsibly sourced raw materials by 2025.”

The full “Felt Line” is due to arrive a Louis Vuitton locations on July 16. Additionally, a coat in the same material will also be available in limited quantities.

For more from Louis Vuitton, go behind-the-scenes of the FW21 collection in the new Monologue 6 video.