Facebook To Test Out Ads Within Its Oculus VR Headsets

About 98 percent of Facebook revenue comes from ads.

Tech
3,751 Hypes 6 Comments

Facebook announced on Wednesday that it will begin testing out running advertisements within its Oculus virtual reality headsets.

Ads were first introduced in the Oculus mobile app last month, though the newest announcement illustrates that the company is gearing up to move beyond just app-based advertising.

Ads within the Oculus headset will first appear in the game Blaston from Resolution Games. Additionally, Facebook has announced plans for ads to begin appearing in two other Oculus apps over the coming weeks.

Currently, the company only shows ads through its social media platforms Facebook and Instagram. In 2017, Facebook reported that about 98 percent of its revenue comes from advertisements, so expanding its scope to include Oculus could be a lucrative move. In line with the company’s advertising policy, the expansion will give users the same ad controls they have on Facebook.

In related news, Mark Zuckerberg reveals new ways for Instagram creators to make money.

Read Full Article

What to Read Next

Facebook's New VR Headset Projects a User's Eyes in 3D
Tech

Facebook's New VR Headset Projects a User's Eyes in 3D

Meant to make the experience more sociable.

Nearly 20% of Facebook's Employees are Working on Virtual and Augmented Reality
Tech 

Nearly 20% of Facebook's Employees are Working on Virtual and Augmented Reality

The division’s staff are now 10,000 strong.

Facebook To Pay Out More Than $1 Billion USD to Creators Through 2022
Tech

Facebook To Pay Out More Than $1 Billion USD to Creators Through 2022

A massive investment in creator-produced content.


HTC Packs Its Vive Pro 2 VR Headset With 5K 120Hz Performance
Tech

HTC Packs Its Vive Pro 2 VR Headset With 5K 120Hz Performance

Complete with Hi-Res certified headphones.

Tyler, the Creator Announces New Album 'Call Me If You Get Lost'
Music

Tyler, the Creator Announces New Album 'Call Me If You Get Lost'

Along with an official release date.

Extra Butter and adidas Golf Tee Up a 'Happy Gilmore' 25th Anniversary Collection
Footwear

Extra Butter and adidas Golf Tee Up a 'Happy Gilmore' 25th Anniversary Collection

UltraBOOSTs, golf spikes, apparel and accessories — all inspired by Happy, Chubbs and Shooter McGavin.

Gerhard Richter Honors Artist John Cage in Abstract Paintings
Art

Gerhard Richter Honors Artist John Cage in Abstract Paintings

Reflecting on the indeterminacy of the artist’s music.

New Balance's 574 Just Dropped in a Clean "Incense" Colorway
Footwear

New Balance's 574 Just Dropped in a Clean "Incense" Colorway

Unfortunately, they don’t come with any form of special aroma.

Facebook Launches New Admin Tools To Moderate Bad Behavior in Groups
Tech

Facebook Launches New Admin Tools To Moderate Bad Behavior in Groups

A new AI-powered alert will notify admins when “contentious” conversations occur.


Paul George's Nike PG 5 "Pao Jiao" Picks a Peck of Pickled Peppers
Footwear

Paul George's Nike PG 5 "Pao Jiao" Picks a Peck of Pickled Peppers

A spicy style that nods to George’s Chinese nickname.

RIMOWA Wants to Improve Your Passport Photos
Travel

RIMOWA Wants to Improve Your Passport Photos

With a new in-store photography service.

NFL Legends Tom Brady and Patrick Mahomes to Star on 'Madden NFL 22' Cover
Sports

NFL Legends Tom Brady and Patrick Mahomes to Star on 'Madden NFL 22' Cover

The game will introduce a number of new features.

Mattel Launches First-Ever Hot Wheels NFT Series
Design

Mattel Launches First-Ever Hot Wheels NFT Series

Giving digital collectors a chance to vie for exclusive cars in a new and highly coveted way.

Tyshawn Jones Drops Low Sequel Sneaker With adidas Skateboarding
Footwear

Tyshawn Jones Drops Low Sequel Sneaker With adidas Skateboarding

The skater dishes on the collaboration, his personal style and his roots in skating.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.