Balenciaga Presents Dystopian Fall 2021 Campaign

Following on from the house’s ‘Afterworld: The Age of Tomorrow’ videogame.

Fashion
8,407 Hypes 2 Comments

Balenciaga debuted its Fall 2021 collection in the videogame Afterworld: The Age of Tomorrow, and now the Demna Gvasalia-helmed house has teamed up with video game developer Quantic Dream for the collection’s campaign.

This short film celebrates the collection landing in Balenciaga boutiques around the world, and is equally dystopian, eerie, futuristic, and adventurous as the game that came before it. Using motion capture to create animated versions of real actors, the video starts in this simulated line-up of models that welcomes us to meet our two protagonists. After bumping into each other and locking eyes, they lose one another in the mix of things, before they step forward to accept the VR headset that’s placed upon them.

Transporting them into a new world that’s littered with references to the aforementioned videogame, the characters are tasked with coping with the controlled chaos that unfolds around them. Despite this, they can’t forget the one they found in the line back in the real world, and after coming close to the truth, they realize once more that it’s all a simulation.

Once back in the real world, the characters finally find each other and embrace one another, before the video shows an entire cast of models embracing one after the after. Of course, the characters are decked in the latest collection from Balenciaga, which debuted futuristic garments that were inspired by NASA, plenty of wacky eyewear looks, pieces from the PlayStation capsule collection, new battle-ready footwear, tailoring that wouldn’t look out of place in The Matrix, and much more.

Take a look at the Balenciaga Fall 2021 campaign above, and shop the entire collection in-store and online now.

In other news, LOEWE has just presented its trippy SS22 collection.

Read Full Article

What to Read Next

Balenciaga Presents Its Avant-Garde Bulldozer Mini Boot
Footwear

Balenciaga Presents Its Avant-Garde Bulldozer Mini Boot

Yours for $995 USD.

Balenciaga Drops Rainbow-Tinged Runner Sneaker
Footwear

Balenciaga Drops Rainbow-Tinged Runner Sneaker

Retailing for $1,150 USD.

Balenciaga Creative Director Demna Gvasalia Presented With Medal of Honor from President of Georgia
Fashion

Balenciaga Creative Director Demna Gvasalia Presented With Medal of Honor from President of Georgia

“Demna Gvasalia is a model for the next generation of creative Georgians.”


Balenciaga Opens Pre-Orders for $1,035 USD LED Frame Sunglasses
Fashion

Balenciaga Opens Pre-Orders for $1,035 USD LED Frame Sunglasses

The statement-making shades from SS20 are finally here.

Relive the iPod Classic With This Spotify and Apple Music Enabled Web Player
Tech

Relive the iPod Classic With This Spotify and Apple Music Enabled Web Player

Experience the nostalgic click wheel once again.

Air Jordan 6 Rumored to Release in "UNC" Colorway for March Madness
Footwear

Air Jordan 6 Rumored to Release in "UNC" Colorway for March Madness

Paying homage to MJ’s alma mater.

Apple Might Go Supersized With Its Next iPad
Tech

Apple Might Go Supersized With Its Next iPad

Potentially releasing an even larger model than the current 12.9-inch iPad Pro.

Chinese Scientists Discover New Human Species Named "Dragon Man"
Tech

Chinese Scientists Discover New Human Species Named "Dragon Man"

Living in East Asia over 146,000 years ago.

Alex Trebek and Larry King Posthumously Win at 2021 Daytime Emmys
Entertainment

Alex Trebek and Larry King Posthumously Win at 2021 Daytime Emmys

The awards were accepted by the children of the late hosts.


Palm Angels Collide With Missoni To Celebrate the Progression of Italian Craft
Fashion

Palm Angels Collide With Missoni To Celebrate the Progression of Italian Craft

A natural, yet unexpected collaboration.

LOEWE SS22 Is Just One Big Trip
Fashion

LOEWE SS22 Is Just One Big Trip

Come and join Jonathan Anderson’s youthful, playful world of self-expression and exploration.

Jil Sander Celebrates Personal Style and Freedom for SS22
Fashion

Jil Sander Celebrates Personal Style and Freedom for SS22

Reinstating itself as leaders of minimalism.

Create Your Own 'Call Me If You Get Lost' ID With Tyler, the Creator's Album Art Generator
Music

Create Your Own 'Call Me If You Get Lost' ID With Tyler, the Creator's Album Art Generator

The artist clarified that the cover art does not take inspiration from ODB’s ‘Return to the 36 Chambers.’

Namacheko's SS22 Collection Features an Unexpected 'Star Wars' Inspiration
Fashion

Namacheko's SS22 Collection Features an Unexpected 'Star Wars' Inspiration

Designer Dilan Lurr reflects upon his own immigrant heritage.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.