JiyongKim Explores Light and Shadow in New FW25 Campaign
Available to shop now.
Summary
- JiyongKim’s FW25 campaign presents garments in stark minimalist visuals, accentuating texture and shape
- It highlights bold volumes, deconstructive details and sun-bleached asymmetry that define outerwear, layering and knotted accents
- Available to shop now via the brand
JiyongKim has unveiled the Fall/Winter 2025 campaign, translating the collection’s debut into a cohesive visual narrative. Set against minimalist, static backdrops, the campaign highlights the interplay of texture and silhouette, intensifying the brand’s signature mood through controlled lighting and stark composition.
The campaign photographs meticulously showcase designer Jiyong Kim’s hallmark craftsmanship: bold volumes, deconstructive detailing and asymmetrical cuts are rendered with his signature sun-bleached finish. Outerwear, layered styling, and loose fits are prominent, while asymmetrical cuts and knotted details provide structural integrity to the garments.
The color palette is intentionally restrained, centered around black and gray tones, which are enhanced by faded shades of blue to create a sense of understated elegance. Close-up shots draw attention to tactile fabrics and unexpected seams, while full-frame portraits emphasize the interplay between garment and posture.
Check out JiyongKim’s FW15 campaign above. The collection is now available to shop via the label’s webstore.
