SMR Days is a contemporary menswear label that prides itself on its penchant for crafting effortless wardrobe essentials, describing itself as a “brand for relaxed dressing”. Founded in 2020 by industry veterans Adam Shapiro, Dan May and Gautam Rajani, SMR Days is now launching its Spring/Summer 2021 collection in which it expands on the warm-weather mainstays from its debut collection.
Laid-back shirts and shorts, relaxed suiting, lightweight workwear and silk trousers are combined with global inspiration, and named after the founders’ favourite beaches, which results in a capsule that encapsulates the idea of escape and freedom.
To celebrate SS21, the brand has unveiled its SMR Road Trip. Journeying across the continents that have provided so much inspiration across the last year, SMR Days will be hosting pop-ups across various locations. From London and Provincetown, to Mykonos, The Hamptons and Ibiza, the brand will be working with photographers and friends close to them to showcase only its second collection.