Gap Confirms YEEZY Line to Launch by End of June
The brand is relying on the line to transform its fortunes.
Ahead of the arrival of its quarterly reports on May 27, Gap has hinted at more details about its upcoming YEEZY line. Although little has been said by the group in the past, Business of Fashion now reports that Gap is confident that the line is “on track” to launch by the end of June this year.
Gap has previously stated the financial importance of the collaboration, with Bloomberg revealing earlier this year that the brand hopes to make $150 million USD from the YEEZY line in its first full year. Since the collaboration with Kanye West‘s YEEZY was announced in June 2020, Gap has had a rocky year. The retailer was forced to close 225 stores in August — coming after an 18% decline in overall sales — before announcing more closures and more losses at the end of the year.
As the arrival of Gap YEEZY approaches, keep an eye out for more details about the partnership and its official reveal.
As well as Gap, J. Crew has also bet big on a high-profile designer to turn around its fortunes, with Brendon Babenzien joining the mall brand as Chief Menswear Designer.
