SEEKINGS' Debut Collection Casts Julian Casablancas In Its Lookbook

The former YEEZY art director presents his eponymous label.

Fashion
4,635 Hypes 1 Comments

Former YEEZY alumnus, Mark Seekings has just debuted his eponymous label SEEKINGS. His brand is the result of a decade-long quest for making the perfect denim, and he’s cast Julian Casablancas, vocal lead of The Strokes and The Voidz, for the launch.

According to an interview with 032c, Seekings’ work began when he met Kanye West in 2010 while working retail at Dior Homme in New York. “The two became friends, and Seekings became an art director with YEEZY.” Since then, Seekings has been experimenting with and making denim; he’s now finally offering a slice of his craft.

The collection is concise and includes premium Japanese denim and outerwear, graphic T-shirts, hoodies and hats, livened up by a variety of bold colors. Some of the graphics on the pieces are original artworks by B. Thom Stevenson. One noteworthy piece in the range is a trucker jacket offered in “OXBLOOD VELVET.” It features a boxy fit with twin chest and waist pockets, engraved hardware and hidden button backers to avoid scratching jewelry and watches — the jacket also comes in “OIL GREEN VELVET.”

Another highlight in the collection is the indigo-washed denim that’s been meticulously distressed and faded by hand. It’s cut with a slim fit, crafted from 14oz Japanese denim, and sports a calfskin leather patch on the back waist. Other pieces in the range like the red “Peroxide T-shirt,” the black “Girl Face Hoodie” and “SEEKINGS” logo cap round off the concise assemblage.

In the aforementioned interview, Seekings explained why he tapped Casablancas for the lookbook and how he plans to continue collaborating with The Voidz:

“Julian has always been one of the very few style icons in my life – someone I’ve always thought epitomizes cool.

From that point on it was the only choice for the campaign. After calling in a favor to get connected to his team – and several months of meetings – we landed the campaign with The Voidz. The Voidz are one of the most important musical acts of our time – the biggest rock stars on the planet to me. Their music has this futuristic, alien, punk rock kind of vibe. I saw them in New York on their first tour and I was blown away. By now, people have seen the Julian images, but they’re part of a larger, ongoing collaboration with The Voidz. By the time people read this, I’ll likely be in the middle of shooting the next part of the campaign with the band.”

SEEKINGS’ debut collection is currently available on the label’s website, ranging from $185 – $1,495 USD.

In case you missed it, Walmart has claimed YEEZY is trying to steal its logo.

Read Full Article

What to Read Next

Surfs Up: Casablanca Drops Bespoke Surfboards and Swimwear
Design

Surfs Up: Casablanca Drops Bespoke Surfboards and Swimwear

One-of-a-kind boards emblazoned with thematic patterns.

Lad Musician Summer 2021 Seeks Solace in Flowers
Fashion

Lad Musician Summer 2021 Seeks Solace in Flowers

The Japanese label fights mental fatigue with floral friends.

KITH Releases Its Transitional Spring 2 2021 Collection
Fashion

KITH Releases Its Transitional Spring 2 2021 Collection

Debuting two new custom prints alongside Ronnie Fieg’s 8th St. collection with Clarks.


PLEASURES Says "Take it or LeaveME" With Its SS21 Collection
Fashion

PLEASURES Says "Take it or LeaveME" With Its SS21 Collection

Powered by an extensive cast of global artists.

DJ Khaled, Lil Baby, and Lil Durk Drop Hard-Hitting “Every Chance I Get” Music Video
Music

DJ Khaled, Lil Baby, and Lil Durk Drop Hard-Hitting “Every Chance I Get” Music Video

Another one.

Gorillaz Puts Its Unique Twist on Classic Fred Perry Garments
Fashion

Gorillaz Puts Its Unique Twist on Classic Fred Perry Garments

Featuring reworks of the classic Harrington Jacket and the epochal Polo Shirt.

adidas' 4DFWD Is the Next Step In Running
Footwear

adidas' 4DFWD Is the Next Step In Running

The new 4D sole unit will help push you forward to victory, all while offering more cushioning and a reduced peak braking force.

Lanvin Introduces New Colors of Skate-Inspired Curb Sneaker
Footwear

Lanvin Introduces New Colors of Skate-Inspired Curb Sneaker

A luxe take on a ’90s classic.

Can Rolex's New Explorer I Break the "Curse" of the Two-Tone?
Watches

Can Rolex's New Explorer I Break the "Curse" of the Two-Tone?

Three experts discuss why the gold/stainless steel combo is so underrated.


Hasbro Brought Back Its Kenner Rainbow Boba Fett Figure For 'Star Wars' Day
Design

Hasbro Brought Back Its Kenner Rainbow Boba Fett Figure For 'Star Wars' Day

A legendary prototype for diehard fans.

Kawhi Leonard Announces New 'Culture Jam' Music Project
Music

Kawhi Leonard Announces New 'Culture Jam' Music Project

Teasing a NBA YoungBoy and Rod Wave collab.

Uber Partners With Arrival to Develop Electric Cars For the Ride-Hailing Industry
Automotive

Uber Partners With Arrival to Develop Electric Cars For the Ride-Hailing Industry

Looking begin production in late 2023.

Latest LOEWE Weaves Collection Will Be Sold in Collaboration With Sotheby's
Art

Latest LOEWE Weaves Collection Will Be Sold in Collaboration With Sotheby's

Featuring a collection of unique, artisan-crafted objects, baskets and accessories.

Zack Snyder Reveals He Feared Being Sued by Warner Bros. For Releasing His Version of 'Justice League'
Entertainment

Zack Snyder Reveals He Feared Being Sued by Warner Bros. For Releasing His Version of 'Justice League'

Fearing legal drama more than any negative reaction.


More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.