Here's an Exclusive First Look at the Jeff Staple x Gary Vee Collaboration

The two creative minds came together organically for their new streetwear/NFT collection.

Fashion
15,546 6 Comments

Entrepreneur Gary Vaynerchuck and designer Jeff Staple are embarking on a collaborative journey together after a chance interaction on Instagram.

Vaynerchuck, or Gary Vee, recently founded an NFT project centered around “meaningful intellectual property” called Vee Friends, introducing a character called Perspective Pigeon to the collection on April 27. Commenters quickly tagged Staple Pigeon, an iconic motif used by Staple in his streetwear stylings, leading to the beginning of what has now become a lucrative partnership between the two.

“I’ve been a fan of Jeff’s work for a long time and I immediately DM’ed him and we got on a call that day,” Vaynerchuck told HYPEBEAST.

 

View this post on Instagram

 

A post shared by Gary Vay-Ner-Chuk (@garyvee)

“Gary and I, of course, have known of each other, but we had never actually connected face-to-face,” Staple added. “So it started in the comments of that post.”

Now three weeks after that initial conversation, the two cultural brains have launched a streetwear collaboration featuring a meeting of their complimentary pigeon designs. The two distinct pigeon renderings are available on monochromatic hoodies, tees, and snapbacks that reflect the nature of what is likely to be an ongoing partnership.

“Gary and I have weirdly so much in common,” Staple said. “We were both born in 1975, are both New Jersey kids, and are both entrepreneurial hustlers.” The two found further common ground with their desire to turn a common street bird into an icon of mutual respect.

“The design shows a meeting of the minds, if you will,” said Staple.

“We’ve really gotten to know each other through this collaboration,” Vaynerchuck added. “I’d be shocked if we didn’t do some more stuff down the line.”

The Staple x Gary Vee collection is available now exclusively on staplepigeon.com for the next 55 hours. All holders of a VeeFriends Perspective Pigeon NFT will receive the collection for free. Owning a VeeFriends NFT will also open up possible experiences in the future, like a meeting with Vaynerchuck and other physical collectibles.

“That is the point of NFTs,” Vaynerchuck said of the physical goods and long-term perks that come with VeeFriends NFT ownership. “My point of view has been that the smart contract underneath NFTs and all the things you can do with the technology down the line is the far more interesting part.”

“My great hope is that people look back at this in two or three years and say, ‘wow, that was one of the early indications of how we could do things creatively with NFTs and collaborations,’” he added.

Staple, who dropped his “METAPIGEON” Sneaker NFTs and accompanying physical shoes earlier this month, said the combination of physical assets and digital collectibles are crucial for propelling the NFT space forward.

“Of course you have to have a real shoe,” Staple said. “I’m an OG sneaker-head and I don’t just want the animation on my phone, I want something to rock on my feet, you know?”

Read Full Article

What to Read Next

Here Is an Initial Look at the First-Ever Pagani Residences
Design

Here Is an Initial Look at the First-Ever Pagani Residences

Here are the renderings of the Miami-located luxury residence slated to be ready in 2027.

An Exclusive Look at the Supreme Shanghai Store
Fashion

An Exclusive Look at the Supreme Shanghai Store

Opening later this week.

First Look at the Inaugural Jack Harlow x New Balance 1906R Collaboration
Footwear

First Look at the Inaugural Jack Harlow x New Balance 1906R Collaboration

Set to arrive sometime this year.


Here’s an Inside Look at the CASIO “Down to Business: 50 Years of Watch Innovation” Gallery at 41 Division
Watches

Here’s an Inside Look at the CASIO “Down to Business: 50 Years of Watch Innovation” Gallery at 41 Division

Presented by Casio
The event will feature interactive experiences with renowned timepieces, along with unique takeaways and additional attractions.

Official Images of the Nike Dunk Low "Dusty Olive"
Footwear

Official Images of the Nike Dunk Low "Dusty Olive"

A spiritual successor to the “Ugly Duckling” pack.

NANZUKA Goes Surreal At Art Basel Hong Kong 2021
Art

NANZUKA Goes Surreal At Art Basel Hong Kong 2021

Highlighting new portraits by Roby Dwi Antono and more.

Reebok Revives Allen Iverson's Answer IV "Step Over" in Celebration of Its 20th Anniversary
Footwear

Reebok Revives Allen Iverson's Answer IV "Step Over" in Celebration of Its 20th Anniversary

A shoe that nods to one of the most storied plays of AI’s career … and probably still makes Tyronn Lue wince.

Jaguar's E-PACE Receives Sporty and Luxurious R Dynamic Black Edition Update
Automotive

Jaguar's E-PACE Receives Sporty and Luxurious R Dynamic Black Edition Update

The range now also features plug-in hybrids and a powerful mild-hybrid powertrain.

Bandolier and the NBA Launch Luxury iPhone Accessories for the Basketball Obsessed
Fashion 

Bandolier and the NBA Launch Luxury iPhone Accessories for the Basketball Obsessed

Presented by Bandolier
Rep the hottest teams in the league with this limited-edition collaboration.


Official Images of the Nike SB Dunk Low "Classic Green"
Footwear

Official Images of the Nike SB Dunk Low "Classic Green"

Featuring a Celtics-esque color scheme and Air Jordan 1 “Black Toe”-style colorblocking.

Arc’teryx Launches ReBird, Its New Sustainability-Focused Online Hub
Fashion

Arc’teryx Launches ReBird, Its New Sustainability-Focused Online Hub

Alongside its first ever upcycled collection.

CASETiFY Taps Yohji Yamamoto For Latest Accessories Collab
Tech & Gadgets

CASETiFY Taps Yohji Yamamoto For Latest Accessories Collab

Drawing inspiration from the Japanese designers SS96 presentation.

The Only 255 MPH-Hitting Chevrolet Corvette Callaway SledgeHammer Ever Made Is at Auction
Automotive

The Only 255 MPH-Hitting Chevrolet Corvette Callaway SledgeHammer Ever Made Is at Auction

Bidding is already at $500,000 USD with four days left.

DRIVERS: Larry Chen and His 1970 Datsun 240Z
Automotive

DRIVERS: Larry Chen and His 1970 Datsun 240Z

The famed automotive photographer has owned his Z for 17 years.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.