Arc’teryx Launches ReBird, Its New Sustainability-Focused Online Hub
Alongside its first ever upcycled collection.
Arc’teryx has today launched its all-new ReBird platform, the brand’s first customer-facing program within the sustainability and circularity sector since the launch of Arc’teryx Used Gear back in 2019.
The label — which recently announced Nicole McLaughlin as its first design brand ambassador — has created ReBird to act as a centralized Arc’teryx hub that will allow its customers to explore the brand’s ongoing sustainability initiatives across a variety of different fields.
As a part of the platform’s debut, Arc’teryx has also dropped its first-ever upcycled products made from post-consumer materials. Comprising men’s and women’s style Windshell jackets, tote bags and pouches, each piece has been built using a mix of unwanted and used products, and combined with the archetypal exceptional Arc’teryx craftsmanship.
The launch of ReBird and the upcycled collection marks the brand’s commitment to adopt and evolve a circular way of operating, and contributes to Arc’teryx’s aim to reduce greenhouse gas emissions intensity by 2030.
You can view the upcycled collection via the Arc’teryx webstore, and visit the ReBird platform here.
In other news, take a closer look inside Arc’teryx’s new Flatiron New York store.
