Arc’teryx has today launched its all-new ReBird platform, the brand’s first customer-facing program within the sustainability and circularity sector since the launch of Arc’teryx Used Gear back in 2019.
The label — which recently announced Nicole McLaughlin as its first design brand ambassador — has created ReBird to act as a centralized Arc’teryx hub that will allow its customers to explore the brand’s ongoing sustainability initiatives across a variety of different fields.
As a part of the platform’s debut, Arc’teryx has also dropped its first-ever upcycled products made from post-consumer materials. Comprising men’s and women’s style Windshell jackets, tote bags and pouches, each piece has been built using a mix of unwanted and used products, and combined with the archetypal exceptional Arc’teryx craftsmanship.
The launch of ReBird and the upcycled collection marks the brand’s commitment to adopt and evolve a circular way of operating, and contributes to Arc’teryx’s aim to reduce greenhouse gas emissions intensity by 2030.