GUESS Originals Taps Into SoCal's Surf Scene for Summer 2021 Collection

Pastel hues meet surf-punched graphics across T-shirts, shorts and more.

Fashion
2,140 Hypes 1 Comments

GUESS Originals is tapping into the Southern Californian lifestyle for Summer 2021 with a collection defined by wave-riding graphics and relaxed tailoring.

The men’s range is dictated by a pastel color wheel — enlisting soft yellow and purple to liven up its shorts and light green stripes for a new take on the brand’s signature T-shirts. A tank top fronting a light pink GUESS Originals logo on the top right quadrant complements the range of slim and straight denim pants in light, dark and black washes, all featuring the iconic triangle logo on the back pocket.

A light green T-shirt ushers in a new surfboard-embossed graphic on its center, while a simple lilac shirt-and-short combination speaks to the collection’s casual nature. Meanwhile, the brand’s classic jogger pants, hoodies and crewneck sweaters play into the laid-back aesthetic in grey, black and white tones.

The line’s arrival coincides with the GUESS Originals Kit Program’s seasonal update, which consists of new essential core designs in a slew of premium fabrics and tones.

Men’s updates include a refined terry cloth fabric for crewnecks, hoodies and shorts made to be worn all-year. Additionally, The Kit bottoms offerings consist of twill cargo pants, light chino khaki woven pants and light-to-dark stonewash denim. Elsewhere, chambray shirts and pocket T-shirts round out the range.

The GUESS Originals Summer 2021 collection and Kit Program are now available to shop on Guess’ webstore. Prices range from $34 USD to $128 USD.

A similar sense of SoCal style defined Casablanca’s recently released bespoke surfboards and swimwear.

Read Full Article

What to Read Next

GUESS Originals Readies Collegiate Ware for Fall 2021
Fashion

GUESS Originals Readies Collegiate Ware for Fall 2021

An expansive collection of ’90s campus-inspired apparel.

GUESS Originals Revamps Retro Favorites for Spring 2021
Fashion

GUESS Originals Revamps Retro Favorites for Spring 2021

Classic pastel layering pieces, washed-out denim and athleisure essentials.

Babylon LA Reunites With GUESS U.S.A for Skate-Infused Capsule Collection
Fashion 

Babylon LA Reunites With GUESS U.S.A for Skate-Infused Capsule Collection

Debuting at GUESS’ annual LOT 5 event in DTLA.


PLEASURES x GUESS Originals Puts Drew Barrymore Back Into the Spotlight
Fashion

PLEASURES x GUESS Originals Puts Drew Barrymore Back Into the Spotlight

The Spring 2021 collaboration features Barrymore’s 1993 GUESS campaign shoot.

Virgil Abloh Debuts Off-White's First Full Eyewear Collection
Fashion

Virgil Abloh Debuts Off-White's First Full Eyewear Collection

Genderless silhouettes epitomize the label’s iconic graphic codes.

Titleist Brought out Golfers' Creative Sides at HYPEGOLF Miami Invitational
Sports 

Titleist Brought out Golfers' Creative Sides at HYPEGOLF Miami Invitational

Presented by Titleist
Guests were encouraged to customize their golf balls before tackling the Closest-to-the-Pin challenge.

Official Images of the Off-White™ x Nike Air Force 1 "University Gold"
Footwear

Official Images of the Off-White™ x Nike Air Force 1 "University Gold"

A brightly-toned release that’s rumored to correspond with Abloh’s “Figures of Speech” exhibit opening at ICA Boston.

Jean-Michel Basquiat’s ‘Untitled’ (1985) Could Sell for $45 Million USD at Sotheby’s Hong Kong Auction
Art

Jean-Michel Basquiat’s ‘Untitled’ (1985) Could Sell for $45 Million USD at Sotheby’s Hong Kong Auction

The artwork appeared in the background of Basquiat’s ‘New York Times Magazine’ February cover.

The Nike Blazer Low '77 Vintage Does Its Best Killshot 2 Impersonation
Footwear

The Nike Blazer Low '77 Vintage Does Its Best Killshot 2 Impersonation

By borrowing a familiar color scheme and gum sole from the bro-tacular favorite.


Watch the trailer for Sega's 'Virtua Fighter 5 Ultimate Showdown'
Gaming

Watch the trailer for Sega's 'Virtua Fighter 5 Ultimate Showdown'

Releasing on June 1 exclusively on PlayStation 4.

JJ Watt's New Reebok JJ IV "Valor" Honors Pat Tillman
Footwear

JJ Watt's New Reebok JJ IV "Valor" Honors Pat Tillman

A heartfelt homage to the late Arizona Cardinals legend.

New Tudor Black Bay Ceramic is Master Chronometer Certified
Watches

New Tudor Black Bay Ceramic is Master Chronometer Certified

Tudor’s new automatic movement passes Swiss government tests designed by Omega.

New Balance 992 Gets Delivered With a Clean Burgundy and Yellow Palette
Footwear

New Balance 992 Gets Delivered With a Clean Burgundy and Yellow Palette

Chenile “N” logos add a touch of luxe flair.

All of These adidas Yeezys Are Restocking This Year
Footwear

All of These adidas Yeezys Are Restocking This Year

Second chances at the YEEZY 450 “Cloud White”, YEEZY FOAM RNNR “Sand”, YEEZY BOOST 700 “Wave Runner” and more are headed your way.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.