Composed of several avant garde and genderless frames, the collection unites under two branding motifs: a reimagined, overlayed logo and the classic “Arrow” iconography featuring intertwined ivy detailing. Where the “Marfa” sunglasses line the face with a narrow, extended cat-eye in both a statement-making hot-pink-and-white edition as well as a subtle black-and-tortoise colorway, the “Alps” frame completely takes over with an oversized shield lens and a thick, wrap-around construction.
The “Manchester” styles riffs on 1980s eyewear archetypes with an inverted trapezoidal lens shape, while “The Cape” taps the 1990s with oval-eyed natural metal frames. The line also enlists previous Off-White styles, including the signature “Virgil” shape, the rectangular “Arthur” silhouette, the enlarged “Tropez” frames and the laser-holed “Cady” sunglasses.
“I don’t believe in gender, only design,” said Virgil Abloh in a statement.
In tandem with the collection’s debut, Abloh selected photographers Tanya and Zhenya Posternak to lend their artistic lens to a forward-thinking campaign, which features models Helena Christensen, Justine Biticon and Lil Dre.
“I chose Helena, Justine and Lil Dre because they each represent different world views and perspectives, yet they each embody everything I believe Off-White™ stands for: Creativity, perseverance, confidence,” says Abloh.
Take a look at the complete campaign in the gallery above.
The collection is available to pre-order now on Off-White’s webstore and will arrive at physical storefronts in June 2021. Prices range from $270 USD to $405 USD.
Additionally, shoppers can virtually try-on each frame through an AR filter on Off-White’s Instagram.