Fujiya Co. Captures the Scent of "Milky" in New Peko-Chan Reed Diffuser
Smelling like freshly unwrapped Milky candy.
![Fujiya Co. Milky Peko-Chan reed diffuser release Don Quijote Japan fragrances Ueni Trading Co. Poko mascot Candy](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2021%2F05%2Ffujiya-ufragrance-milky-peko-chan-reed-diffuser-release-001.jpg?cbr=1&q=90)
![Fujiya Co. Milky Peko-Chan reed diffuser release Don Quijote Japan fragrances Ueni Trading Co. Poko mascot Candy](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2021%2F05%2Ffujiya-ufragrance-milky-peko-chan-reed-diffuser-release-002.jpg?cbr=1&q=90)
![Fujiya Co. Milky Peko-Chan reed diffuser release Don Quijote Japan fragrances Ueni Trading Co. Poko mascot Candy](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2021%2F05%2Ffujiya-ufragrance-milky-peko-chan-reed-diffuser-release-003.jpg?cbr=1&q=90)
Japan’s Ueni Trading Co., purveyors of scented goods, has just joined another staple Japanese company for a reed diffuser release.
Teaming up with Fujiya Co.’s Milky brand and its “Peko-chan” mascot, the two have come up with a special candy fragrance. The packaging is reminiscent of the brands iconic Milky candy tins from the ’50s and the fragrance is supposed to conjure up the same smell as a freshly unwrapped Milky candy.
The 90ml Peko-chan Milky scent reed diffuser is already on sale in Don Quijote all across Japan for a price of ¥2,530 JPY (approximately $23 USD).
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