Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Some languages may be automatically translated. Accuracy may vary.

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App StoreGoogle Play
Galaxy Store

Trending

  • London
  • Nike
  • Netflix
  • Jordan Brand
  • collaborations
  • Collaboration
  • Nintendo
  • Pokémon
HypebeastHypebaeHypeartHypemapsHBX

Fujiya Co.

Fujiya Co. Captures the Scent of "Milky" in New Peko-Chan Reed Diffuser
Design

Fujiya Co. Captures the Scent of "Milky" in New Peko-Chan Reed Diffuser

Smelling like freshly unwrapped Milky candy.
By /
287   1 Comments
Save
McDonald’s Japan Stirs Up New "Milky Taste of Mommy McShake"
Food & Beverage

McDonald’s Japan Stirs Up New "Milky Taste of Mommy McShake"

Whirl on over for some Milky candy cold treats.
By /
9.2K   1 Comments
Save
Medicom Toy Drops "THE OVERALL GIRL" Peko-Chan Vinyl Toy
Toys

Medicom Toy Drops "THE OVERALL GIRL" Peko-Chan Vinyl Toy

A retro take on the Fujiya Co. mascot.
By /
2.0K   0 Comments
Save
THE CONVENI, Fujiya Co. & Medicom Toy Link for Sweet-Toothed Collectibles
Design

THE CONVENI, Fujiya Co. & Medicom Toy Link for Sweet-Toothed Collectibles

BE@BRICKs and figurines resembling the confectionery brand’s Peko-chan mascot.
By /
377   0 Comments
Save
Fujiya Co. x Medicom Toy "Peko-Chan" Bearbrick
Design

Fujiya Co. x Medicom Toy "Peko-Chan" Bearbrick

Medicom Toy teams up with the legendary Japanese food chain Fujiya Co. to celebrate their eighth year of collaboration.
By /
6.4K   0 Comments
Save
Fujiya Co. x Medicom Toy 400% Peko-Chan Bearbrick
Design

Fujiya Co. x Medicom Toy 400% Peko-Chan Bearbrick

Peko-chan — the well-loved, pigtailed mascot of Japanese confectionary store and restaurant giant
By /
1.1K   0 Comments
Save
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

Already whitelisted us? Refresh page

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. “Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.