Fujiya Co. x Medicom Toy "Peko-Chan" Bearbrick

Medicom Toy teams up with the legendary Japanese food chain Fujiya Co. to celebrate their eighth year of collaboration.

Design
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Fujiya Co. and Medicom Toy, who haven’t joined forces since 2012, have just teamed up again to celebrate the former’s beloved mascot. The eighth collaboration between the two thus far, the joint offering finds Medicom Toy executing a large-scale 1000% Bearbrick in the likeness of Peko-Chan, the sweet-toothed mascot of the Yokohama-based confectionary chain. The character’s trademark red overalls, yellow shirt and exposed tongue are each iterated with meticulous precision, ushering a new wave of fondness for the longstanding figure. Pick up this limited-edition piece on Medicom Toy’s website now.

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