A&W Japan and Chocolate Jesus Drop Nostalgic Root Beer-Fueled Capsule
Channeling fast food advertisements of the ’70s.
Chocolate Jesus is tapping into A&W‘s century-old history in its latest Japan-exclusive collaborative capsule.
The collection lookbook sees a number of T-shirts, caps, and small accessories all enlivened with A&W’s signature colors of brown, orange, and white. Fans of nostalgic advertisements and Americana will not want to miss this capsule as there’s plenty of ’70s inspired graphics featuring A&W’s Root Bear mascot, root beer floats, and retro co-branding. Items that are sure to sell out quickly are the Aloha Shirt, Logo Tee, 6 Panel Cap, Vintage Socks, and the Ivory Mug.
While many of the pop-ups for this capsule were to be held at participating A&W locations, preventative measures for the spread of the pandemic reduced the number of pop-ups to a single Nago, Okinawa opening which saw the release of a commemorative Chocolate Jesus Burger at the fast food chain.
Head over to Chocolate Jesus to shop the collection now.
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