BTS Breaks Own Record for Most YouTube Plays in 24 Hours With New ‘Butter’ Video

Surpassing ‘Dynamite’ in record views.

Music
2,829 Hypes 3 Comments

K-pop supergroup BTS just shattered another record — previously set by the band themselves — for the biggest YouTube music video premiere in history.

On Thursday, the band released a music video for their new single “Butter,” the second all-English song for the group after last year’s hit “Dynamite.” According to YouTube, the song held a record 3.9 million peak concurrents when it first released on the site, racking up an impressive 108.2 million views within the first 24 hours.

“Dynamite” previously held the record for most YouTube views within 24 hours, boasting 101 million views after it was released on August 20, 2020. The video currently has over one billion views.

BTS now hold the first and second spots on YouTube’s all-time top 24 hour music debuts.

The band performed “Butter” for the first time on stage at the 2021 Billboard Music Awards on Sunday night, where they won several prizes including Top Duo/Group, Top Song Sales, Top Social Artist (Fan Voted) and Top Selling Song for “Dynamite.”

The group also announced that “Butter” broke the record for biggest single day record on Spotify.

In March, the band was crowned as the world’s best-selling recording artists of 2020 by the International Federation of the Phonographic Industry — an award they seem eager to carry into 2021.

Read Full Article

What to Read Next

BTS' Peculiar Hour Long Butter Melting Video Has Over 15 Million Views
Music

BTS' Peculiar Hour Long Butter Melting Video Has Over 15 Million Views

Teasing their upcoming English-language single.

BTS' "Butter" Receives More Than 30 Million Views in Just Three Hours
Music

BTS' "Butter" Receives More Than 30 Million Views in Just Three Hours

ARMY strong.

Lil Yachty and Vince Staples Play With Perspective for "In My Stussy's" Video
Music

Lil Yachty and Vince Staples Play With Perspective for "In My Stussy's" Video

The ‘Lil Boat 3.5’ cut receives a playfully trippy video.


YouTube Rising as Most Popular Social Media Platform for News in U.S.
Tech

YouTube Rising as Most Popular Social Media Platform for News in U.S.

Quickly catching up to Facebook.

KidSuper and PUMA Return with New Suede and RS-Sandal
Footwear

KidSuper and PUMA Return with New Suede and RS-Sandal

Plus a soccer-inspired capsule of apparel with KidSuper founder Colm Dillane’s signature artwork.

Timothée Chalamet Will Play Young Willy Wonka in New Warner Bros. Film
Entertainment

Timothée Chalamet Will Play Young Willy Wonka in New Warner Bros. Film

Exploring the iconic character’s origin story.

Paul George Has Another Nike PG "Playstation 5" Colorway On the Way
Footwear

Paul George Has Another Nike PG "Playstation 5" Colorway On the Way

His signature hoops model gets decorated controller button-inspired patterns.

Watch Lil Nas X Perform on 'Saturday Night Live'
Music

Watch Lil Nas X Perform on 'Saturday Night Live'

Complete with a wardrobe malfunction on live television.

DTLR Pays Homage to DC With This New Balance 992 "Discover and Celebrate" Collaboration
Footwear

DTLR Pays Homage to DC With This New Balance 992 "Discover and Celebrate" Collaboration

A 992 for 202.


Yelp Is Launching Rainbow-Colored Map Pins To Highlight LGBTQ+ Businesses
Tech 

Yelp Is Launching Rainbow-Colored Map Pins To Highlight LGBTQ+ Businesses

Making it easier for consumers to support businesses that align with their values.

New Balance KAWHI "Moreno Valley" Nods to Kawhi Leonard's Hometown
Footwear

New Balance KAWHI "Moreno Valley" Nods to Kawhi Leonard's Hometown

The hoops-centric installment translates the colors of the city’s official seal.

Sports Illustrated and UNKNWN Honor LeBron James With Collaborative “The Chosen One” Collection
Fashion

Sports Illustrated and UNKNWN Honor LeBron James With Collaborative “The Chosen One” Collection

The two-piece capsule revisits the four-time NBA champion’s iconic high school cover shoot from 2002.

Bad Bunny x adidas Forum Low To Release in Black
Footwear

Bad Bunny x adidas Forum Low To Release in Black

Bunny and the Trefoil’s third buckle-equipped Forum collaboration.

JSP Teams with Lapstone & Hammer For Limited-Edition Philadelphia 76ers Playoff Kit
Fashion

JSP Teams with Lapstone & Hammer For Limited-Edition Philadelphia 76ers Playoff Kit

Consisting of a sweatshirt, sweatpants and even a blazer inspired by Wilt Chamberlain’s travel outfits.


More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.