BTS Wears JiyongKim in New "SWIM" Live Performance Video
The group’s full styling highlights the brand’s signature sun-bleached textures and draped silhouettes.
Summary
- BTS has officially released a new live performance video for “SWIM” featuring all members wearing JiyongKim
- The full group styling is constructed directly around varied pieces from the JiyongKim collection
- A diverse assortment of garments are uniquely styled to match each member’s personal individuality
Global icons BTS have officially released a live performance video for “SWIM,” with all members seen wearing garments exclusively from JiyongKim. Highlighting the label’s highly distinctive design language, the full styling is built around pieces from the JiyongKim collection, naturally showcasing the brand’s signature sun-bleached textures and draped silhouettes throughout the entire visual.
The aesthetic direction of the performance heavily relies on the core design tenets of the JiyongKim apparel lineup. A diverse range of items takes center stage, including the designer’s defining sun-bleached garments alongside complex pieces featuring sculptural silhouettes that are created through intricate draping techniques. Moving away from standardized stage uniforms, the garments are deliberately styled to suit each member’s unique individuality. This curated approach allows the collection’s varied pieces to come together cohesively, effectively creating distinct moods for each specific look while maintaining a unified visual identity across the group.
“SWIM” served as the lead single off BTS’ latest studio effort ARIRANG, which is currently spending its second week atop the Billboard 200.
Watch BTS’ live performance of “SWIM” below.
