BTS' "Butter" Receives More Than 30 Million Views in Just Three Hours

ARMY strong.

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Already amassing 16 million views with its peculiar hour-long butter melting teaser, BTS has taken over the music world once again with its highly-anticipated second English-language single “Butter.”

Shortly after officially dropping, the K-pop supergroup’s ARMY fandom rushed to watch the accompanying music video on YouTube. In just three hours, the visual has received over 34 million views and is trending throughout social media. ARMY stands for “Adorable Representative M.C. for Youth” and builds a military association that expresses that fans will always be together with BTS. The music video sees members Jin, Suga, J-Hope, RM, Jimin, V and Jungkook deliver choreography is a variety of scenes dressed in their now-signature suiting, high fashion looks and casual tracksuit attire.

Watch the trending music video for BTS’ “Butter” above.

In case you missed it, BTS was recently announced as Louis Vuitton’s latest House Ambassadors.

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