This Ramadan, Lacoste has curated a holiday exclusive edit from its Spring/Summer 2021 collection, fit for the month’s celebrations. The latest offering includes an array of ready-to-wear garments, bags, footwear and accessories arriving in pastel hues perfect for the seasonal warmth.
Personifying the collection’s cultural relevance, the French heritage sports brand communicates the Ramadan message of community and belonging by tapping into diverse talent within the Middle East. For this edition, Lacoste has enlisted Saudi Arabian jewelry designer, Hala Abdullah — as well as picking out her favorite fits from the line, she reflects on her most cherished moments from the Holy month, how the brand’s offering complements her traditional routines and what this year’s Ramadan in particular means to her — “The best thing about Ramadan is that you can spend time with the family, staying up late and having long talks. Clothes need to be comfortable and beautiful at the same time, so Lacoste is always at hand.”
Alongside the release of its carefully curated collection, Lacoste gets into the Ramadan spirit by launching the “Give For Good” initiative in partnership with the Saudi-based Kiswa Project who unites multiple charities with the aim of donating surplus clothing to the less fortunate and the UAE-based non-governmental humanitarian charity Tarahum Charity Foundation. If you’re from the UAE or Saudi Arabia, you can be part of the “Give For Good” incentive by registering via their websites by May 13.