Jacob & Co. Releases First-Ever NFT Watch

Aptly named “NFT SF24 Tourbillon.”

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Watches
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Jacob & Co. is dipping its toes into the world of NFTs by releasing its first-ever NFT watch.

Dubbed “NFT SF24 Tourbillon,” the watch is one-of-a-kind and will be going on auction on ArtGrails with a starting bid of $1,000 USD. The watch boasts a working split-flap system, which displays different types of cryptocurrencies, like Bitcoin and Ethereum, in a short 10-second animation. The NFT SF24 Tourbillon will come with a digital box and a certificate.

Jacob & Co.’s CEO Benjamin Arabov expressed his hope for this new venture: “My hope is for Jacob & Co. to become the first luxury brand to launch a successful NFT and pave the way for other luxury brands to start launching products & collections through NFT. It’s not a matter of ‘if’ NFTs will have a place in the watches and luxury world, but ‘when.’ For Jacob & Co., the ‘when’ is now, and we are prepared to pioneer this shift.”

The NFT SF24 Tourbillon will go on auction on ArtGrails’ website starting April 4.

In case you missed it, check out the top stories of the week for NFTs.

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