The pack draws from the nostalgic graphics, typography and counterculture references of the 1970s, while also introducing HUF’s Green Buddy character. The character is inspired by classic comic book art, through his daily wake-and-bake routine. Green Buddy takes the shape of the unmissable marijuana plant and is featured throughout the collection. The character’s own “A Day In The Life” comic strip is a main highlight in the collection, as seen across a range of apparel and accessories including a buttoned black-and-white bowling shirt, and long-sleeve.
Paraphernalia-inspired tees in a summer yellow and dark mint green are also available in this collection. bLAck pARty, who was also previously featured in HUF’s SS20 campaign and Elle Banes, are both wearing key pieces from the 420 capsule, including the all-over print Day In The Life Woven Shirt, a cozy Green Buddy Terry Cloth Short and Bucket Hat. The collection also reveals the return of the popular Plantlife slides.
The HUF 420 Pack releases on April 15, 2021 exclusively at the brand’s flagship stores and online at HUF.
Check out the lookbook above.
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DISCLAIMER: We discourage illegal cannabis consumption. Please be mindful of your local rules and laws on the use of marijuana.