99%IS- Expands UPSIDE DOWN SHOELACES in Brighter Colors
A rebellious way to spice up your kicks.
![99%IS- UPSIDE DOWN ATT1%TUDE SHOELACES Info footwear fashion korea Blue pink beige orange Bajowoo](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2021%2F04%2F99percentis-upside-down-att1tude-shoelaces-2nd-release-info-001.jpg?cbr=1&q=90)
![99%IS- UPSIDE DOWN ATT1%TUDE SHOELACES Info footwear fashion korea Blue pink beige orange Bajowoo](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2021%2F04%2F99percentis-upside-down-att1tude-shoelaces-2nd-release-info-002.jpg?cbr=1&q=90)
![99%IS- UPSIDE DOWN ATT1%TUDE SHOELACES Info footwear fashion korea Blue pink beige orange Bajowoo](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2021%2F04%2F99percentis-upside-down-att1tude-shoelaces-2nd-release-info-003.jpg?cbr=1&q=90)
![99%IS- UPSIDE DOWN ATT1%TUDE SHOELACES Info footwear fashion korea Blue pink beige orange Bajowoo](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2021%2F04%2F99percentis-upside-down-att1tude-shoelaces-2nd-release-info-004.jpg?cbr=1&q=90)
![99%IS- UPSIDE DOWN ATT1%TUDE SHOELACES Info footwear fashion korea Blue pink beige orange Bajowoo](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2021%2F04%2F99percentis-upside-down-att1tude-shoelaces-2nd-release-info-005.jpg?cbr=1&q=90)
![99%IS- UPSIDE DOWN ATT1%TUDE SHOELACES Info footwear fashion korea Blue pink beige orange Bajowoo](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2021%2F04%2F99percentis-upside-down-att1tude-shoelaces-2nd-release-info-006.jpg?cbr=1&q=90)
![99%IS- UPSIDE DOWN ATT1%TUDE SHOELACES Info footwear fashion korea Blue pink beige orange Bajowoo](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2021%2F04%2F99percentis-upside-down-att1tude-shoelaces-2nd-release-info-007.jpg?cbr=1&q=90)
![99%IS- UPSIDE DOWN ATT1%TUDE SHOELACES Info footwear fashion korea Blue pink beige orange Bajowoo](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2021%2F04%2F99percentis-upside-down-att1tude-shoelaces-2nd-release-info-008.jpg?cbr=1&q=90)
![99%IS- UPSIDE DOWN ATT1%TUDE SHOELACES Info footwear fashion korea Blue pink beige orange Bajowoo](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2021%2F04%2F99percentis-upside-down-att1tude-shoelaces-2nd-release-info-009.jpg?cbr=1&q=90)
![99%IS- UPSIDE DOWN ATT1%TUDE SHOELACES Info footwear fashion korea Blue pink beige orange Bajowoo](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2021%2F04%2F99percentis-upside-down-att1tude-shoelaces-2nd-release-info-010.jpg?cbr=1&q=90)
![99%IS- UPSIDE DOWN ATT1%TUDE SHOELACES Info footwear fashion korea Blue pink beige orange Bajowoo](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2021%2F04%2F99percentis-upside-down-att1tude-shoelaces-2nd-release-info-011.jpg?cbr=1&q=90)
![99%IS- UPSIDE DOWN ATT1%TUDE SHOELACES Info footwear fashion korea Blue pink beige orange Bajowoo](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2021%2F04%2F99percentis-upside-down-att1tude-shoelaces-2nd-release-info-012.jpg?cbr=1&q=90)
![99%IS- UPSIDE DOWN ATT1%TUDE SHOELACES Info footwear fashion korea Blue pink beige orange Bajowoo](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2021%2F04%2F99percentis-upside-down-att1tude-shoelaces-2nd-release-info-013.jpg?cbr=1&q=90)
Having just recently introduced its UPSIDE DOWN SHOELACES lacing system in February, the punk-fueled streetwear imprint 99%IS- has expanded the range with brighter hues.
Drawn from South Korean designer Bajowoo‘s personal style, the unique functional lacing option is secured upside down as a way of expressing a rebellious spirit. Speaking about the release, Bajowoo revealed the inspiration came from his preference tying from the bottom to go against what he was told to do as a child.
The second drop of the lacing system comes in “Blue,” “Pink,” “Beige” and “Orange” with logo-engraved toggle stoppers and signature badge.
Priced at ₩57,000 KRW (approximately $50 USD), new colorways of UPSIDE DOWN ATT1%TUDE SHOELACES are available now on 99%IS-’s website and at GR8. The badge could be purchased separately for ₩39,000 KRW (approximately $35 USD). Check out the YouTube video below to learn more about the UPSIDE DOWN SHOELACES lacing system.
For more footwear news, Nike’s Dunk Low lights up in “Laser Orange.“