Maison Margiela's Parent Company Only The Brave Acquires Jil Sander

OTB is also the parent company of Marni, Diesel and Viktor&Rolf.

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Only The Brave (OTB) has officially announced that it has acquired 100 percent of fashion brand Jil Sander.

The Italian fashion group is the parent company of many brands including Diesel, Maison Margiela, Marni and Viktor&Rolf and has agreed to acquire Jil Sander from Japanese company, Onward Holding.

Jil Sander was founded by the eponymous German designer in the 1960s. Since 2008, Japanese fashion conglomerate Onward Holdings has been the parent company of the Milan-based brand.

According to Yahoo, founder and president of OTB Renzo Rosso released a statement saying, “I have admired and respected Jil Sander since the fashion house was first established. Despite the changes of ownership and creative direction, the house has always stayed true to its founder’s vision, maintaining an absolute commitment to beauty, quality, and its signature minimalist approach. To be able to welcome this timeless jewel to our group of unique, unconventional labels is an honor and a long-term undertaking.”

Financial details regarding the purchase have yet to be revealed.

In case you missed it, the JULIUS SS21 permanent collection revives archival military styles.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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